This newsletter was published for distribution to Yamaha motorcycle dealerships in Japan. Publication began four years after the founding of Yamaha Motor Co., Ltd. and initially it featured news primarily about new Yamaha Motor products, regional events and news about the race scene that was so popular then and still today. Later, keeping in step with Japan's era of high economic growth, its contents were expanded to include news about trends in the Japanese and overseas markets, details about marketing promotions and topics from other industries, etc. It was published for half a century and delivered throughout Japan as a communication tool linking Yamaha and the dealerships or the dealerships themselves.
Looking through the back numbers of this publication provides volumes of information about people's lives and the types of motorcycles launched in each era of these five decades and the changes they underwent. We hope you will enjoy the views these issues provide of the changing times, in the photographs, illustrations, the layouts and graphics.
*This newsletter was published only in Japanese.