Mobility Service Business

Mission

By providing innovative mobility solutions we are committed to solving social issues, creating job opportunities and improving people’s quality of life in developing countries.

Vision

We will promote the improvement of the mobility service environment by developing an ecosystem capable of thriving together with professional drivers, vehicle maintenance providers, and mobility-related startup companies.

Form partnerships with promising Mobility as a Service (MaaS) platforms
Build unique business models that align with the characteristics of each market.

Sustainability

MSB aims to “create employment opportunities” and “improve quality of life” in developing countries through business activities based on Yamaha's sustainability policy.

About Us

MSB is engaged in the business of utilizing mobility for services such as the transportation of people and products. It aims to simultaneously generate profits and contribute to society by providing a new business model that leverages Yamaha Motor’s extensive mobility-related know-how to people in developing countries who, for economic reasons, have not been reached by Yamaha Motor's conventional services (development, manufacturing, and sales). The main activities are asset management business and last-mile delivery business.

More Detail

Business & Service

Asset Management Business

Through leasing of mobility vehicles owned and managed by MSB to various MaaS platforms that provide car sharing, motorcycle cabs, logistics, and other services in developing countries, this business model based on “First, use the mobility to work then pay the fee from the income” allows people who are unable to own their own mobility vehicles for financial reasons to use them for work or as a means of earning income. Through this business, we are working to create employment opportunities and enhance the mobility and transportation environment in developing countries. Currently (as of May 2024), we operate in India and Nigeria through our subsidiary.

Last Mile Delivery Business

This is a business model that aims for highly efficient last-mile delivery in the least developed countries where the last-mile delivery environment in rural areas is underdeveloped due to uncertain address system environments and road traffic conditions. The mobility owned and managed by MSB is used to provide highly efficient last-mile delivery services by developing and operating a specialized IT system capable of monitoring vehicle locations, confirming delivery destinations, and monitoring the status of delivered packages. Currently (as of May 2024), MSB subsidiaries are active in Uganda and Tanzania.