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Yamaha Motor Group Cookie Policy

This Yamaha Motor Group Cookie Policy (this “Cookie Policy”) informs you of the methods taken by Yamaha Motor Co., Ltd. and its group companies【Link】 (collectively, “we”, “our”, and “us”) to use cookies and other similar technologies in the websites operated by us (this “website”).

Some websites may also set forth individual cookie policies in addition to or separately from this Cookie Policy. In such cases, if any discrepancies arise between this Cookie Policy and any of those cookie policies, the individual cookie policy will prevail.

1. What is a Cookie?

A cookie is a small text file in which arbitrary characters are written. It is exchanged between web servers and your internet browsing software (browser) when you visit a website, and is stored in your device. By utilizing the written characters, we can provide more appropriate service contents to you.

We may also use similar technologies such as web beacons that are used to track traffic patterns (collectively, “cookies”).

We may combine cookies with the other information you separately provide to us for the purposes mentioned in this Cookie Policy.

You can learn more about cookies in All About Cookies ( or (

2. First Party Cookies and Third Party Cookies

Cookies can generally be divided into two categories, “First Party Cookies” and ”Third Party Cookies”. “First Party Cookies” are set by us and set mainly for the use of the functions provided on this website. On the other hand, “Third Party Cookies” are set by third parties partnered with us, and set mainly for the use of analytic tools and for providing more relevant advertisement to you.

3. Type of Cookies We Use

This website may use the following types of cookies.

  • Functional Cookies

    These cookies enable this website to provide enhanced functionality and personalization. They may be set by us or by third party parties who provide services added to this website. If you do not allow these cookies then some or all of these services may not function properly. They are based on uniquely identifying your browser and internet device.

    1st/3rd Party Cookie Name Expiry Http Only
    1st ___utmvc 0 FALSE
    1st __atuvs 0 FALSE
    1st __atuvc 397 FALSE
    3rd fbsr_############### 2914638 FALSE
  • Performance Cookies

    These cookies allow us to count visits and traffic sources so we can measure and improve the performance of this website. They help us to know which pages are the most and least popular and see how visitors move around this website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will be less able to optimize this website’s performance.

    1st/3rd Party Cookie Name Expiry Http Only
    1st _ga 730 FALSE
    1st _gid 1 FALSE
    1st _gat 0 FALSE
    1st _td 730 FALSE
    3rd _td_global 730 FALSE
  • Strictly Necessary Cookies

    These cookies are necessary for this website to function properly and cannot be switched off in our systems. They are usually only stored on your device during the browser session when you visit this website. Strictly necessary cookies ensure, for example, that when you set your privacy preferences.

    You can set your browser to block or alert you about these cookies, but some parts of this website will not then work.

    1st/3rd Party Cookie Name Expiry Http Only
    1st incap_ses 0 FALSE
    1st visid_incap 364 FALSE
  • Social Media Cookies

    These cookies are set by a range of social media services that we have added to this website to enable you to share our content with your friends and networks. They are capable of tracking your browser across this or the other websites and building up a profile of your interests. This may impact the content and messages you see on the other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

  • Targeting Cookies

    These cookies may be set through this website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on the other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

    1st/3rd Party Cookie Name Expiry Http Only
    1st visitor_id######-hash 3650 FALSE
    1st _gcl_au 90 FALSE
    1st visitor_id######-hash 3650 FALSE
    1st _fbp 90 FALSE
    1st visitor_id##### 3650 FALSE
    1st _gat_gtag_ 0 FALSE
    1st pardot 0 FALSE
    3rd visitor_id######-hash 3650 FALSE
    3rd loc 397 FALSE
    3rd bt2 0 FALSE
    3rd pardot 0 FALSE
    3rd IDE 730 TRUE
    3rd NID 183 TRUE
    3rd uuid2 90 TRUE
    3rd ouid 390 FALSE
    3rd lpv###### 0 FALSE
    3rd tfw_exp 1 FALSE
    3rd na_id 390 FALSE
    3rd metrics_token 52 FALSE
    3rd __atrfs 0 FALSE
    3rd TapAd_TS 60 FALSE
    3rd um 0 FALSE
    3rd CMPS 0 FALSE
    3rd test_cookie 0 FALSE
    3rd xtc 397 FALSE
    3rd visitor_id##### 3650 FALSE
    3rd __utmb 0 FALSE
    3rd __cfduid 0 TRUE
    3rd uid 390 FALSE
    3rd CMID 0 FALSE
    3rd uid 2914639 FALSE
    3rd fr 2914639 TRUE
    3rd lpv###### 0 FALSE
    3rd vc 0 FALSE
    3rd _pinterest_cm 365 FALSE
    3rd TapAd_DID 60 FALSE
    3rd lang 0 FALSE
    3rd __utmt 0 FALSE
    3rd GPS 2914639 TRUE
    3rd tfw_exp 1 FALSE
    3rd __utma 730 FALSE
    3rd __utmz 182 FALSE
    3rd ANON_ID 2914639 FALSE
    3rd di2 0 FALSE
    3rd mus 390 FALSE
    3rd __utmc 0 FALSE
    3rd CMST 0 FALSE
    3rd VISITOR_INFO1_LIVE 2914639 TRUE
    3rd CMRUM3 0 FALSE
    3rd uvc 397 FALSE
    3rd YSC 0 TRUE
    3rd CMPRO 0 FALSE
    3rd ustream-guest 0 TRUE
    3rd khaos 365 FALSE
    3rd i 365 FALSE
    3rd PugT 30 FALSE
    3rd B 366 FALSE
    3rd KRTBCOOKIE_xxxx 30 FALSE
    3rd mus 390 FALSE
    3rd ab_test_1 5 TRUE
    3rd audit 365 FALSE
    3rd personalization_id 730 FALSE
    3rd APID 366 FALSE
    3rd uid 390 FALSE
    3rd APIDTS 1 FALSE
    3rd APID 329 FALSE
    3rd IDSYNC 366 FALSE
    3rd lastW_mapping 365 FALSE
    3rd ab_test_2 5 TRUE
    3rd uid 2914636 FALSE

4. Why We Use Cookies?

We use the cookies we collect from you for the following purposes.

  • Cookies save your preferences such as user name, and language settings on your devices to allow you to use our services as a continuation of your previous use without repeatedly entering same information (Enhancing customer experience).
  • We may analyses your usage of this website such as access status, traffic, and routing for improving this website, and for planning, developing, and improving our products and services. In this analysis, the information may be provided to the analysis tool providers.
  • We may learn your usage of this website to enhance your online experience, so that we may deliver information that is more relevant to you and your interests via this website, and provide advertisement and other communications. For example, by using advertising service providers such as Google and Yahoo!, we may provide customized notifications or advertisement to you when you, who have visited this website in the past, visit the other websites.

By using Third Party Cookies, we may utilize the cookie data to improve and develop our products and services, as well as customize online experiences of them. In addition, our partnered advertising service providers may provide the advertisement of contents or places that you may be interested in. These partnered providers manage and handle the cookies that are provided by us and the providers in accordance with their own privacy policies.

5. How to Manage Cookies?

You have the right to refuse or accept cookies from this website at any time by activating settings on your browser. Information about the procedure to follow in order to enable or disable cookies can be found on your Internet browser provider’s website via your help screen. Please be aware that if cookies are disabled, not all features of this website may operate as intended.

You can adjust your cookie preferences by adjusting your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. The Help function within your browser should explain how to do this.

For more information regarding how to manage cookies in general browsers, please refer to the following links;

6. Contact Information about Cookie Policy

You may contact us with questions or concerns about this Cookie Policy at:

Yamaha Motor Co., Ltd.
2500 Shingai, Iwata-shi, Shizuoka-ken, 438-8501, Japan

7. When We Change Cookie Policy

We may change, revise, add, or delete this Cookie Policy at any time for the compliance and business necessity, and the like. When these changes are substantial or significant to this Cookie Policy, we will inform you to that effect on this page and, if necessary, inform you to that effect by a method that enables you to become aware of those changes.

Last Updated: March 25, 2020

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