Top Message

Yamaha Motor strives to use its ingenuity and passion to realize peoples’ dreams and to always be a company people look to for the next Kando. To accomplish that, we continue to take on challenges, guided by our Corporate Mission to be a Creating Company.

We have continually worked to create new value in motorcycles and various other fields with customer-centric development philosophies led by our Human Research. In addition to our four existing core competencies—Powertrains, Chassis and Hulls, Electronic Control, and Manufacturing—we are now developing Energy Management, Intelligent Systems, and Software Services as new core competencies. By combining all of these, we are able to bring new forms of Kando and a more fulfilling life to people around the world. Recent developments, such as the electrification of mobility and advances in digital technology, have brought society and our business environment to an important turning point.

Even in times such as these, we will continue to value human-centered Monozukuri—the roots of the unique style of Yamaha—and will keep moving forward to be a strong, robust company that adapts quickly to change, powered by our independent and free-thinking employees who are always ready for new challenges.

I hope you will look forward with excitement to the next form of Kando from Yamaha Motor.

*Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value.