To dream, aim high, and believe in one's potential, and to give one's all... Since its founding in 1955, Yamaha Motor has created new frontiers with our spirit of challenge as the driving force.
This spirit soon spread to become our corporate culture, and it is now etched deep within the heart of every individual employee.
At Yamaha, we believe that a spirit of challenge and willingness to take on difficult challenges not only enriches individuals, but also moves the hearts of others. Through challenges that we have undertaken, we aim to show society the importance of having dreams and taking on challenges, and also hope to share our Kando with the world.