Yamaha Handling by Ken Nemoto

You ride this machine.
You drive a car, but you ride a motorcycle,
a feeling you might liken to riding a horse.
Using all five senses,
you become one with the machine
in an organic unity.

Since its founding, Yamaha Motor has
always held
one performance standard above the rest: handling.
It’s about creating a machine that responds
and in tune with human perceptions.
This standard is unchanging,
and applied to machines for beginners
as well as for the world’s top riders.

The feeling of rider-machine unity is what creates
the joy of the ride
or the thrill of the challenge...
and it's what defines “Yamaha Handling.”