Long-Term Vision: ART for Human Possibilities

We continue moving forward,
believing in yet untapped possibilities.
While nobody knows the road ahead,
we do know the winds are at our back.
There are no shortcuts to making a real difference.
So taking the long way, making mistakes,
or getting stuck doesn’t matter.
As long as there’s fun to be had along the way.
Even the smallest of possibilities can make the biggest of differences.
And there’s a huge world of them out there waiting to be discovered.
Possibilities that lie within you too.

As a company committed to creating KANDO for people around the world, Yamaha Motor strives to bring more happiness into people’s lives.
At our core is a belief passed down from our founder, Genichi Kawakami — the idea to “Enjoy life.” That spirit has driven the creation of many of the products we’re proud to share today.

What we create is active, immersive enjoyment —
experiences that involve challenge at every stage.
Whether it’s our motorcycles, marine products,
or anything else we make,
true enjoyment comes through mastery —
and that takes training.

Training isn’t just a path — it’s where the joy lives.
Through challenge, we encounter versions of ourselves
we never knew.
We come face-to-face with our own potential,
our preferences, and our limits.
It is, in essence, about exploring your humanity.
At Yamaha Motor, we call this process ART.

Your heart gets moved, your body responds.
Your body moves, your heart resonates.
To play with all five senses — to lose yourself in the moment —
is a joy unique to being human.
We embrace that immersion.
We strive to clear the next hurdle.
And beyond it, we discover something greater:a new KANDO experience.

Helping people do what they couldn’t do before;
improving what they can already do —
KANDO is about motivation for the next challenge,
driving us forward into untapped possibilities.