Behind The Scene

The people featured in the film vary in age and nationality. The three individuals — although they are no one in particular, they feel somewhat relatable — each represent a diverse global outlook. Despite their different backgrounds, what they share is a joy in taking on challenges and a drive to explore their own identity. The child is also a symbol of the future. The spirit of challenge and curiosity in these people will be passed on to the next generation and future generations to come. With ART for Human Possibilities as its vision, Yamaha Motor supports people who embrace life through creativity that is rooted in humanity. Here, “ART” goes beyond traditional notions of art — it stands for physical, emotional engagement and an attitude of enjoying life through challenging yourself.

A space where the wind blows. Wind serves as a key motif in portraying Yamaha Motor as a company that creates products for enjoying the outdoors. The white fabric is a visual representation of the flow of the wind, symbolizing both freedom and chance. This wind expresses not only the Earth's flow and its natural currents but also a human flow state — the state of being deeply immersed in an activity. That state of immersion is the gateway to emotional impact. The motion in the video gradually builds. By placing people in a space filled with wind, the film expresses the overlapping of the Earth’s flow and our own personal flow, as well as our connection to nature and to others. The people in the video find themselves surrendering to the wind — a metaphor for fluidity and unpredictability. Though the future is uncertain, there is hope: through challenge, we can expand our potential and meet a new version of ourselves.

Light continuously flows across the floor as a visual representation of time that seamlessly connects the past, present, and future. The white fabric becomes multiple different screens, projecting Yamaha Motor’s products and projects. Carried by the wind, the company’s journey — from its founding to today — unfolds one moment after another. Just like this flowing light, Yamaha Motor’s research into exploring our humanity and the history of challenges exist within a seamless continuum.

Toward the end, a woman appears, draped in soft fabric. The ever-shifting cloth symbolizes possibility. It suggests that serendipity — unexpected encounters — can open new paths. Just as fabric takes shape in the wind, the future too is shaped through relationships. The message is: “the future isn’t something thatcan be completed within yourself alone.”

Yamaha Motor upholds the corporate philosophy of being a KANDO creating company. KANDO is a Japanese word that means deep emotional engagement or excitement. KANDO is born through challenge and immersion, and it leads to the next challenge. The transition from monochrome to color in the video represents the process of “challenge → immersion → KANDO → new challenge” being brought to life. In the final scene, the woman standing in the wind, draped in fabric, represents a question. In front of her lies an entrance. We intentionally leave it vague beyond this point — entrusting the rest to the viewer’s imagination. We are saying that the story beyond this moment is yours to create.

— What possibilities do you believe in?
— What kind of future will you envision?