What is MSB (Mobility Service Business)?
This is a new business that aims to resolve social issues by providing optimal solutions to diversifying needs and improving access to mobility.
A New Business Based on Our Long-Term Vision
Yamaha Motor has set out “Rethinking Solution (Addressing social issues in a way that is uniquely Yamaha)” as part of its long-term vision.
MSB is a new business that utilize the technology and expertise we have cultivated to tackle social issues through co-creation with partners.
Our Mission is to Enhance “Access to Mobility”
By providing solutions that capture the changing needs of our users, we aim to increase access to mobility and address social issues
Together with related partners, we will create an ecosystem that includes end users, and build new relationships with mobility that can be used for a variety of purposes
- Act swiftly and flexibly in response to changes in the market environment.
- Build relationships of trust with our stakeholders and grow together.
- Understand customer needs deeply and create value that exceeds their expectations.
- Stay close to our partners and provide services that they can rely on for a long time.
Business Background: ‘From Ownership to Usership’ – Diversifying User Needs
The nature of mobility is shifting from traditional usage based on ownership to a ‘service’ model where the optimal means of transport is selected according to purpose and lifestyle.
MSB recognises this shift and the diversification of needs, and provides optimal solutions
The MSB Ecosystem: Co-created with Stakeholders
MSB’s business is built on collaboration with various stakeholders, including partner companies, riders and end users in each market.
Together with these stakeholders, MSB aims to build and develop an ecosystem that underpins mobility services.
Through these initiatives, we are working to resolve various social challenges in each market, such as ‘expanding safe and convenient means of transport’, ‘creating sustainable employment’, and ‘realising accurate and rapid logistics’.
- Division Name
- MSB (Mobility Service Business)
- Address
- Iwata Office
〒438-8501
Shizuoka-ken Iwata-shi Shingai 2500
Yokohama Office
〒220-0012
Yokohama Symphostage West Tower 9F, 5-1-2, Minatomirai, Yokohama Nishi-ku, Kanagawa
- Established Year
- 2020
- Overseas Subsidiary
- CourieMate Uganda / Tanzania
Moto Business Service India Private Limited (MBSI)
Moto Business Service Nigeria Limited (MBSN)
Iwata Office
〒438-8501
2500 Shingai,Iwata,Shizuoka,Japan
Yokohama Office
〒220-0012
Yokohama Symphostage West Tower 9F, 5-1-2, Minatomirai, Yokohama Nishi-ku, Kanagawa
