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Digital Library

An archive of vintage videos and Yamaha Motor publications.

Yamaha News (Japanese) 1959–2004
This newsletter was published for distribution to Yamaha motorcycle dealerships in Japan. Publication began four years after the founding of Yamaha Motor Co., Ltd. and initially it featured news primarily about new Yamaha Motor products, regional events and news about the race scene that was so popular then and still today. Later, keeping in step with Japan's era of high economic growth, its contents were expanded to include news about trends in the Japanese and overseas markets, details about marketing promotions and topics from other industries, etc. It was published for half a century and delivered throughout Japan as a communication tool linking Yamaha and the dealerships or the dealerships themselves.
Looking through the back numbers of this publication provides volumes of information about people's lives and the types of motorcycles launched in each era of these five decades and the changes they underwent. We hope you will enjoy the views these issues provide of the changing times, in the photographs, illustrations, the layouts and graphics.
*This newsletter was published only in Japanese.
Yamaha News 1966–2009
Publication of this newsletter began in 1966, seven years after the start of publication of the Japanese version, and it targeted sales companies and distributors dealing with Yamaha Motor products in North America, Europe and other parts of the world. When it was first published, it contained mainly reports about regional races and events and information about Yamaha motorcycle and marine products in an era when people waited eagerly for the arrival of whatever news they could get—so unlike the real-time information-packed world of the internet since the turn of the 21st century.
Like the Japanese version, its contents were gradually expanded and its appearance went through a number of renewals. It was published originally in English, and eventually it came to be published in French, Spanish and Chinese.
As with the Japanese version, the back numbers offer the enjoyment of looking back through the changes in people's lives and the roles played by motorcycles, boats and outboard motors and the changes they underwent in half a century.
*The PDF editions in this library are the English-language version.
Yamaha Boat/Marine News (Japanese) 1964–2009
This is an archive of editions of the newsletter published for Yamaha boat and outboard motor dealerships.
This publication was started in 1964, four years after Yamaha released Japan's first FRP boats in 1960 to mark the beginning of the country's era of marine leisure. From 1964 to 1973, under the "Yamaha Boat" name, this publication introduced a wide variety of information about the marine scene from a number of perspectives, from cruising and fashion to waterskiing and other ways to enjoy the boating life, as well as providing information about marinas being constructed and events held around the country.
As marine leisure took root in Japan, angling became a popular sport nationwide, and as the base of marine leisure spread, the publication got a new name as "Marine Store News" and its role changed to that of a communication tool linking Yamaha and the dealerships and it continued to be delivered throughout Japan until 2009.
*This newsletter was published only in Japanese.
Fishery Journal 1977–1995
This is an information periodical that was handed out to people involved in coastal fishery in developing nations. It won acclaim for its contribution to the development of coastal fishery and was eventually collected by national agencies and even institutions like the British Museum. It introduced the coastal fishery methods in Japan at the time, how to process catches for distribution, how products were sold in stores and seafood recipes, complete with illustrations and photographs. Today these publications also offer a glimpse of life in waterside communities and the clothing and customs of the Japanese at the time.
*Fishery Journal Digital Archive (Fishery support page)

This is a 2010 video report of a classic motorcycle race held on a public-road course in Imatra, Finland.
*Available in Japanese only.

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