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Initiatives related to SDGs

Introducing the Yamaha Motor Group’s SDGs

Creating possibilities and enriching the lives of young people

Supporting employment and education with motorcycles

Approximately 81% (unit sales basis) of Yamaha’s motorcycles—our main business—are sold in Asia outside Japan. Their primary use is for daily mobility. As a means of commuting to school or to work, these motorcycles are creating possibilities and enriching the lives of young people in these countries.

SDGs Goal 1: End poverty in all its forms everywhereSDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learningSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all

Improving local economies through globalization of business

Vitalizing local communities through increased overseas manufacturing

With more than 160 Group companies operating in over 30 countries and territories around the world, we develop, manufacture, and sell a wide range of products, making us a major contributor to the growth of local employment opportunities.

SDGs Goal 1: End poverty in all its forms everywhereSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for allSDGs Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation

Correct and safe use of products

Promoting traffic safety

We conduct a wide range of safety awareness activities, including motorcycle safe riding classes for ordinary customers, classes for companies and organizations that use motorcycles commercially and instructor training for affiliates in various countries.

SDGs Goal 3: Ensure healthy lives and promote well-being for all at all agesSDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learning

Yamaha Technical Academy

Improving the technical skills of motorcycle technicians

Yamaha Technical Academy is an educational program for Yamaha motorcycle technicians. Enhancing the skills of these technicians increases customer satisfaction and benefits our sales network, enriching the lives of the people involved in these activities.

SDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learningSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all

Aiming to raise the level of local manufacturing skills

Developing technical skills by leveraging Japanese-style manufacturing

Yamaha Motor’s Indian subsidiaries and local NGOs have been setting up Yamaha Training Schools since 2013. In 2017, Yamaha Motor NTTF Training Center was opened to develop human resources in India, as part of the public-private sector Manufacturing Skill Transfer Promotion Program. The inaugural class graduated in July 2021. Both facilities are contributing to higher levels of technology and enriching daily lives in the communities in which they operate.

SDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learningSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all

Promoting the fishing industry with marine engines

Modernizing the fishing industry with Enduro, an outboard motor tailored to the difficult environments of developing countries

We help modernize the fishing industry by introducing outboard motors as well as the Japanese way of fishing, and handling and processing fish in countries where people use wooden boats with oars and sails. This expands accessibility to larger fishing grounds, increases the types of fish caught, and brings them back to market more quickly. Given the potential threat of outboard motor breakdowns on the lives of fishermen, Enduro was invented for use in difficult environments while running on inferior fuel. Our efforts to train local mechanics and set up parts networks are also widely supported by fishing communities.

SDGs Goal 1: End poverty in all its forms everywhereSDGs Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agricultureSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for allSDGs Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovationSDGs Goal 14: Conserve and sustainably use the oceans, seas and marine resources

From wooden boats to FRP boats

Training engineers by transferring FRP boat manufacturing technology

We have launched “technical assistance factories” for FRP boats around the world. Today, 16 facilities spanning 13 countries produce 2,000 over boats annually, and also play a role in training technicians, creating employment, and promoting the fishing, tourism, and transport industries. The transition to FRP boats from wooden boats also reduces deforestation as well as operating costs for small-scale fishermen and fisherwomen, while reducing CO2 emissions through low fuel consumption. FRP boats also reduce accidents associated with wooden boats and promote the safety of boat operations and fishing.

SDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for allSDGs Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovationSDGs Goal 14: Conserve and sustainably use the oceans, seas and marine resourcesSDGs Goal 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

Building community-friendly transport systems

Verification testing of mobility support for persons with limited mobility

We carried out verification testing in Japan for automated driving services using golf car-based vehicles, as part of a Ministry of Land, Infrastructure, Transport and Tourism-led project to create safe transport for people and goods in rural areas with aging populations.

SDGs Goal 11: Make cities inclusive, safe, resilient and sustainable

Further contribution to labor saving and efficiency in the agricultural field

Increasing productivity by spreading pesticides with drones

Yamaha Motor's industrial-use unmanned helicopters are dramatically increasing the efficiency of agricultural operations through remote operations for spreading pesticides and direct rice seeding. We launched a multi-rotor agricultural drone in 2019 to help boost productivity in Japan's agriculture, which is faced with the issue of an aging workforce. We are working to release it globally and further contribute to labor saving and greater efficiency.

SDGs Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Bringing smiles to faces through clean water

Yamaha Clean Water Supply System

We have developed the Yamaha Clean Water Supply System, which purifies surface water, and installed the system in areas where it is difficult to access clean drinking water. In addition to improving the lives of people in these areas by alleviating illnesses caused by contaminated water, this initiative has provided more time for women and children, who are primarily responsible for drawing and carrying water, to engage in studies and other productive activities. The system also contributes to promoting water sales and delivery businesses, and to less burning of wood by eliminating the need to boil water.

SDGs Goal 3: Ensure healthy lives and promote well-being for all at all agesSDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learningSDGs Goal 5: Achieve gender equality and empower all women and girlsSDGs Goal 6: Ensure access to water and sanitation for allSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for allSDGs Goal 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

For the future 100 years from now

RINTO Forest Digitization Service

Through laser measurement from the sky using our industrial-use unmanned helicopters, we have made it possible to digitize forests over a wide range. RINTO respects forests and the lives that dwell within them, and works with others to increase the value of forests together, contributing to smart forestry, carbon credit creation, forest disaster prevention and reduction, and biodiversity.

SDGs 8SDGs 12SDGs 15

Protecting the ocean, our business field

Cleaning up beaches to protect endangered species

Since 1991, we have been carrying out ongoing beach cleanups and baby loggerhead sea turtle observation tours at the Nakatajima Sand Dunes (in the southern part of Hamamatsu, Shizuoka Prefecture), where turtles come to lay their eggs, to protect endangered loggerhead sea turtles.

SDGs Goal 14: Conserve and sustainably use the oceans, seas and marine resources

Effective lake cleanups with our products

Cleaning up lakeshores using marine products

To protect the natural environment of Lake Hamana in Shizuoka Prefecture, we have held the “Marine Cleanup Activities at Lake Hamana” continuously every year since 2013, using Yamaha Motor’s boats and outboard motors. We conduct effective cleanups by utilizing the distinctive features of our products.

SDGs Goal 14: Conserve and sustainably use the oceans, seas and marine resources

Preserving biodiversity

Protecting rare plant species

Prior to the construction of our motorcycle test course in Kikukawa, Shizuoka Prefecture, in 2008 we carried out a one-year environmental assessment of the site and surrounding area. Thereafter, we transplanted rare plant species, and we continue to carry out activities to protect and monitor rare plant species.

SDGs Goal 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

Removing alien plant species from seashores

Removing alien plant species

Together with our beach cleanup activities at the Nakatajima Sand Dunes (in the southern part of Hamamatsu, Shizuoka Prefecture), we remove alien plant species including Oenothera laciniata and Diodia teres in May and September of each year, to create an environment compatible for the endangered riverside tiger beetle.

SDGs Goal 14: Conserve and sustainably use the oceans, seas and marine resourcesSDGs Goal 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

Creating healthy people and society through sports

Yamaha Motor Foundation for Sports

The Yamaha Motor Foundation for Sports supports activities for sports enthusiasts and provides opportunities for children to experience sports, with the aim of creating people and a society that shares a passion for pursuing challenges.

SDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learning
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