Colombia

Colombia

In Colombia, motorcycle-related accidents have become a widespread social challenge. Incolmotos addresses this issue through YSRS (Yamaha Safe Riding Science), a structured methodology designed to promote proper riding behavior and the correct use of personal protective equipment. This approach is reinforced through hands-on training sessions, where riders actively develop and strengthen their skills in controlled environments.

To expand its impact, Incolmotos has established strategic alliances with public institutions, including the National Police and local mobility authorities. Additionally, a partnership with the country’s largest occupational risk insurer enables the delivery of safe riding training programs to a broader audience of affiliated members.

Through the Yamaha Riding Academy (YRA), these efforts are part of a global initiative focused on improving rider safety, enhancing skills, and creating meaningful experiences with the brand. Beyond training, YRA contributes to building long-term customer relationships by fostering confidence, responsibility, and enjoyment in riding, aligning with Yamaha’s vision of increasing lifetime value and strengthening emotional connections with its users.