China

China

In 2025, YMSM (China) continued to promote YRA activities. In order to carry out activities more frequently, we have conducted 3 instructors training sessions and trained 18 YRA instructors for our dealers. Compared to 2024, the number of YRA activities and the number of participants have both increased, and totally 47 activities were held with 512 users participating.

In addition, 11 out of 47 activities included YRFS content, and we received positive feedback from users. YRA is a unique initiative that sets us apart from other brands, and we will continue to promote it so that users can continue to identify with the Yamaha brand.