Marine Products : Personal Watercraft
Introducing Yamaha Motor Marine Products : Personal Watercraft
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Product Profile
Personal watercraft (PWC) can be largely divided into either stand-up or sit-down models, and their engines provide the power to draw in water through an inlet on the bottom of the hull and propel it out the back for propulsion. Sport boats using the same jet-propulsion system are also popular, particularly in North America.
Background of the Business
In 1986, Yamaha launched its first PWC, the WaveRunner 500. The product’s concept was “a vehicle anyone can ride safely and easily to enjoy the water,” and was welcomed by markets as a new category expanding the range of ways for enjoying marine recreation. PWCs enjoy a large fanbase, especially in North America.
Current Market Conditions
Yamaha PWCs feature streamlined, high-stability hull designs leveraging technology from boat development, and powerful, compact and lightweight engines reflecting our motorcycle and marine engine expertise. Most Yamaha PWCs employ 4-stroke engines that clear all the Environmental Protection Agency (EPA) regulations in the United States—our main market—and the voluntary regulations stipulated by the Japan Marine Industry Association.
Production
| Name of company (Factory) | Location | |
|---|---|---|
| Engines | Yamaha Motor Co., Ltd. (Iwata South Factory) | Iwata, Shizuoka, Japan |
| Assembly | Yamaha Motor Manufacturing Corporation of America | Georgia, U.S.A. |
| Yamaha Jet Boat Manufacturing U.S.A., Inc. | Tennessee, U.S.A. |
Business Operations
