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Land Mobility : Motorcycles

Introducing Yamaha Motor Land Mobility : Motorcycles

Product Profile

Motorcycles play a familiar and vital role in the lives of people around the world, their applications spanning from pure utility, such as the transportation of goods, to personal enjoyment and sports. The Yamaha Motor group satisfies these needs with its diverse product lineup. Yamaha motorcycles are made to a variety of specifications, each type featuring unique technologies serving its particular use: scooters, used primarily for day-to-day mobility, such as commuting and shopping trips; sports and cruiser models, used widely in urban areas and for long-distance touring; racing machines for road racing, motocross and other competitions.

Background of the Business

During World War II, Nippon Gakki Co., Ltd. (founded in 1897, today’s Yamaha Corporation) used its technology and expertise in musical instrument manufacturing to produce aircraft propellers. After the War ended, the company sought ways to use its manufacturing facilities for peaceful ends. Eventually, it entered the motorcycle business as the motorcycle manufacturing division of Nippon Gakki. The company’s first motorcycle model, the YA-1,got off to a successful start, winning in its debut entries at Japan’s top two motorcycle races at the time, while also receiving high acclaim for its product quality. To scale up production and market the YA-1, Yamaha Motor Co., Ltd. was established. Some years later, in 1961, Yamaha entered its first World GP race. Since then and to this day, Yamaha has continued to challenge itself on the racing scene, making the art of engineering based on technologies and know-how a hallmark of the Yamaha brand.

Current Market Conditions


The market is broad, spanning a range of categories from recreational sport bikes with high added value to scooters for practical use. The Japanese market is also unique in that it has a driver’s license restricted to operation of AT (automatic transmission) motorcycles. In recent years, large motorcycles for riders interested in touring and sport riding as well as highly practical 125cc scooters have been popular.

Japan Motorcycle License Types and Regulations

Displacement 50cc and under Over 50cc to 125cc and under Over 125cc to 250cc and under Over 250cc to 400cc and under Over 400cc
Road Traffic Act designation Moped Regular motorcycle Large motorcycle
Road Transport Vehicle Act designation Class I moped Class II moped Light two-wheeled vehicle Compact two-wheeled vehicle
License required Moped license Limited compact license Regular motorcycle license Large motorcycle license
Speed limit on normal roads 30km/h 60km/h
Legal number of riders 1 2(excluding vehicles with no rear seat)
Highway usage Prohibited Allowed
Two-step right turn Required Prohibited
Curbside lane usage Required Not required
Vehicle inspection Not required Required


As one would expect from the birthplace of motorcycles, motorcycles have a well-established place in European society as part of the culture. The market is characterized by widespread use of motorcycles among riders of all ages as a commuter vehicle and as means for recreation, from touring through the countryside to circuit racing and other sports. Motorsports are also popular there. Over half of the MotoGP racing series, the world’s premier motorcycle racing championship, is held in Europe.

North America

The North American market is characterized by its predominance of motorcycle enthusiasts. Cruisers and touring bikes for riding on long stretches of straight, open road—are a representative category, but there is also a large segment of users who enjoy riding on mountainous terrain for sport or recreation. The popularity and extensive variety of motorsports practices by professionals and amateurs alike are other unique qualities of the North American market.

ASEAN Region

In the ASEAN region, motorcycles are a primary mode of transportation for commuting to work and school and for daily living in many communities. They also serve an important role as social infrastructure, assisting the flow of goods and services. Practical, smaller displacement motorcycles around 125cc are traditionally the mainstream choice. However, there has been a growing segment of users who favor more personalized and luxurious features. Yamaha was quick to introduce automatic transmission motorcycles to this market, and is building its image as a cutting-edge and sporty brand.


India has become the world’s largest motorcycle market. The scooter category, in particular, is showing remarkable growth, and now accounts for roughly one-third of total demand. With the country’s development having entered a period of increased motorization, Yamaha’s new scooters have been well received, particularly by young customers. Yamaha is also working to increase sales by emphasizing sports models.

Initiatives in Electrification

Over the quarter century since the launch of the all-electric Passol in 2002, Yamaha Motor has been releasing electric commuter motorcycles as a pioneer of electric motorcycles, and has also proactively worked to increase their popularity. We have laid the groundwork in all areas for their use by envisioning the optimal electric vehicle for each region. In Europe we have released the NEO’S, a scooter equipped with a removable battery and in Taiwan the EC-05 and EMF, which can use the Gogoro Energy Network’s battery swapping stations.

Leaning Multi-Wheel Vehicles

Yamaha’s motorcycle lineup features vehicles that we call Leaning Multi-Wheelers, or LMWs. These are vehicles with three or more wheels that are able to lean and turn like a conventional two wheeled motorcycle. Yamaha has been conducting R&D to use LMW technology to further expand the world of personal mobility. In 2014 we launched the Tricity 125 commuter model to markets around the world as the first product of these efforts. Since then, we have expanded our LMW product lineup, which includes the NIKEN large-displacement sport model and the Tricity 300, a middleweight model equally capable in commuting or touring duties.


Country Name of company (Factory)
Japan Yamaha Motor Co., Ltd. (Iwata Main Factory)
Europe France Yamaha Motor Manufacturing Europe S.A.S.
Asia Indonesia PT. Yamaha Indonesia Motor Manufacturing
Thailand Thai Yamaha Motor Co., Ltd.
Vietnam Yamaha Motor Vietnam Co., Ltd.
Philippines Yamaha Motor Philippines, Inc.
Malaysia Hong Leong Yamaha Motor Sdn.Bhd.
Taiwan Yamaha Motor Taiwan Co., Ltd.
China Chongqing Jianshe Yamaha Motor Co., Ltd.
Zhuzhou CF Yamaha Motor Co., Ltd.
Jiangsu Linhai Yamaha Motor Co., Ltd.
India India Yamaha Motor Pvt. Ltd.
Pakistan Yamaha Motor Pakistan Private Ltd.
Central and South America Brazil Yamaha Motor da Amazonia Ltda.
Mexico Yamaha Motor de Mexico, S.A. de C.V.
Colombia Industria Colombiana de Motocicletas Yamaha S.A.
Argentina Yamaha Motor Argentina S.A.
Africa Nigeria CFAO Yamaha Motor Nigeria Ltd.
FY2023 worldwide demandNote: Yamaha Motor surveys
FY2023 worldwide demand and
Yamaha Motor unit salesNote: Yamaha Motor surveys
FY2023 Yamaha Motor unit sales
Yamaha Motor unit sales
Yamaha Motor sales

Business Operations

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