Marine Products : Boats

Introducing Yamaha Motor Marine Products : Boats

Product Profile

Yamaha boats are used primarily for either recreation or commercial operations. For commercial boats, the lineup includes Japanese-style utility boats and fishing boats, both of which are indispensable parts of the everyday lives of fishermen. Recreational boats include our powerboats and sailboats, which are used for sport fishing, cruising and other forms of fun on the water.

Background of the Business

In Yamaha Motor’s earliest days, we began R&D into fiber-reinforced plastic (FRP), becoming in 1960 the first company in Japan to produce and sell FRP boats. Until then, boats had been made mostly of wood. In 1965, we also started production of FRP fishing boats. On the service front, we launched Boat License School in 1971, and in 1997 we began providing boat-sharing services. Through both our hardware and our services, we continue to promote the joy of the sea.
In the United States and Europe, the main hubs of pleasure-use boats, we have brought leading boat manufacturers into the Group, promoting our boat business worldwide.
Since 2020, we have also enriched our lineup of luxury-class boats for the domestic market by importing and selling France’s PRESTIGE brand.
With more than 60 years of marine business, we have now become a marine life leader for people around the world as a comprehensive manufacturer providing everything from hulls, engines and peripheral equipment to services.

Current Market Conditions

In recent years, Japan’s boat market grew due to rising interest in outdoor recreation driven by the pandemic. The years 2020 through 2021 saw a boat recreation boom, and the number of boat license holders and boat users grew rapidly. However, this momentary surge ceased after the pandemic ended, and demand has now returned to pre-pandemic levels.
Marine activities that are enjoyed by the whole family have become more popular of late, and more and more women are obtaining boat licenses.
The number of members in YAMAHA Marine Club Sea-Style, our membership-based boat club, is growing. To be sure, opportunities for boat-sharing are increasing all around the world.

Production

	Name of company	Location
Fishing boats, utility boats	Yamaha Marine Hokkaido Manufacturing Co., Ltd.	Yakumo, Hokkaido, Japan
Medium-size and small boats, utility boats	Yamaha Marine Co., Ltd.	Kamiamakusa, Kumamoto, Japan
Bass boats	Skeeter Products, Inc. *Group company	Texas, U.S.A.
Pontoon boats	G3 boats *U.S. subsidiary boat brands	Missouri, U.S.A.

Business Operations