Boats are used for two major purposes: commercial use and leisure.
Commercial boats can be categorized roughly into Japanese-style utility boats and fishing boats, both of which are an indispensable part of the everyday lives of fishermen. Recreational boats include powerboats, used for activities from sport fishing to cruising and waterskiing,
Background of the Business
In the latter part of the 1950s, Yamaha started joint research and development of FRP (Fiber Reinforced Plastics)—a promising new material at the time—with Nippon Gakki Co., Ltd. (presently Yamaha Corporation), and in 1960 began producing and marketing FRP boats. In 1965, the Company also started production of sailboats and fishing boats.
Yamaha Motor has continuously developed and designed its
products using performance simulation and 3D CAD systems, and introduced new manufacturing technologies to reduce the environmental impacts of production.
Current Business and Market Conditions
In Japan, Yamaha Motor is a full-spectrum marine manufacturer, offering a full lineup of products in all categories, from fishing and utility boats—with hulls designed to fit each region’s fishing methods—to large recreational cruisers and fishing boats. Over the past few years, Japan’s boat market has seen solid sales of large models of 10 meters or more.