Boats are used for two major purposes: commercial use and leisure.
Commercial boats can be categorized roughly into Japanese-style utility boats and fishing boats, both of which are an indispensable part of the everyday lives of fishermen. Recreational boats include powerboats, used for activities from sport fishing to cruising and waterskiing,
Background of the Business
Right from Yamaha Motor’s earliest days, we began R&D into
fiber-reinforced plastic (FRP) and began producing and selling boats
with FRP hulls in 1960. Then in 1965, we started production of FRP
fishing boats, which until then had mostly been made of wood. To
further improve performance, Yamaha develops its products using
molding simulations, 3D CAD systems and other software while actively
introducing new manufacturing technologies to reduce the environmental
impacts of production.
Current Business and Market Conditions
In Japan, Yamaha Motor is a full-spectrum marine manufacturer, offering a full lineup of products in all categories, from fishing and utility boats—with hulls designed to fit each region’s fishing methods—to large recreational cruisers and fishing boats. Over the past few years, Japan’s boat market has seen solid sales of large models of 10 meters or more, and membership in Yamaha’s Sea-Style boat rental service is growing.