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Marine Products : Boats

Introducing Yamaha Motor Marine Products : Boats

Product Profile

Boats are used for two major purposes: commercial use and leisure.
Commercial boats can be categorized roughly into Japanese-style utility boats and fishing boats, both of which are an indispensable part of the everyday lives of fishermen. Recreational boats include powerboats, used for activities from sport fishing to cruising and waterskiing, and sailboats.

Background of the Business

Right from Yamaha Motor’s earliest days, we began R&D into fiber-reinforced plastic (FRP) and began producing and selling boats with FRP hulls in 1960. Then in 1965, we started production of FRP fishing boats, which until then had mostly been made of wood. To further improve performance, Yamaha develops its products using molding simulations, 3D CAD systems and other software while actively introducing new manufacturing technologies to reduce the environmental impacts of production.

Current Business and Market Conditions

In Japan, Yamaha Motor is a full-spectrum marine manufacturer, offering a full lineup of products in all categories, from fishing and utility boats—with hulls designed to fit each region’s fishing methods—to large recreational cruisers and fishing boats. Over the past few years, Japan’s boat market has seen solid sales of large models of 10 meters or more, and membership in Yamaha’s Sea-Style boat rental service is growing.


Name of company Location
Fishing boats, utility boats Yamaha Marine Hokkaido Manufacturing Co., Ltd.*1 Yakumo, Hokkaido, Japan
Small boats, utility boats Yamaha Amakusa Manufacturing Co., Ltd.*1 Kamiamakusa, Kumamoto, Japan
Medium-size and large boats YM Shido Co., Ltd.*2 Sanuki, Kagawa, Japan

*1 Group company *2 Contract manufacturer

FY2021 domestic demand for pleasure-use boatsNote: Yamaha Motor surveys
Yamaha Motor unit sales in Japan
Yamaha Motor sales from boats

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