All-Terrain Vehicles (ATVs) and Recreational Off-highway Vehicles
(ROVs) are off-road-specific vehicles capable of handling all sorts of unpaved or rough terrain found in grasslands, mountain trails, sandy areas, etc. ATVs seat one rider and have a steering system with handlebars, etc., similar to a motorcycle, while ROVs are designed to fit two or more people and have a steering wheel system, etc., similar to an automobile. Both are used in a wide range of ways, from leisure and sport riding to utility work in the agriculture industry, etc.
Background of the Business
Yamaha’s ATVs were developed using technologies created and matured in the process of developing and manufacturing off-road
motorcycles. Sales of Yamaha ATVs began in the U.S. in 1979
with Yamaha Motor’s first ATV, the YT125. Since then, Yamaha has
gone on to market a variety of ATV models t hat answer real
market needs. We also have a broad lineup in the ROV segment,
with multi-purpose models, recreational models, and pure sports
models. We are working to bolster sales in overseas markets and in North America in particular.
Current Business and Market Conditions
The U.S. market accounts for over 50% of worldwide ATV demand due to its large stretches of natural terrain, unpaved roads, and large ranches and farms all over the country. Yamaha Motor
meets these diverse needs with its wide range of products that include utility models, sports models and more.
The main market for ROVs is also the U.S. In addition to demand
as a vehicle for outdoor recreation, there is stable demand for
ROVs as vehicles for utility use in a variety of industries, and market scale is growing continuously.