Yamaha Motor’s automobile engines feature high revolution speeds and high power, reflecting engine technologies the Company has acquired over the years through manufacturing motorcycles. The engine mounted on the Lexus LFA supercar (developed jointly with Toyota Motor Corporation) is a recent example of these products. Yamaha Motor also develops and manufactures suspension systems and other products using related technologies. The Company’s
performance damper, which enhances a car’s performance by
creating a smoother, more comfortable ride, is highly regarded in the industry. The performance damper is featured on a wide range of cars from major manufacturers in Japan, and aggregate production volume reached two million units in January 2020.
Background of the Business
Ever since its founding, Yamaha Motor has amassed various technologies through its motorcycle development activities. Meanwhile, the Company has also conducted research and development of enginerelated technologies for automobiles. In 1967, the Company entered a development and manufacturing venture for the Toyota 2000GT sports car together with Toyota Motor Corporation (then known as
Toyota Motor Co., Ltd.). This had the effect of spurring further collaborative work with automobile makers. In 1989, Yamaha Motor also started participating in Formula One, the world’s premier car racing series. In these ways, the Company has been a perpetual agent of innovation in automobile engine technologies.