Marine Products : Boats
Introducing Yamaha Motor Marine Products : Boats
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Product Profile
Boats are used for two major purposes: commercial use and leisure.
Commercial boats can be categorized roughly into Japanese-style utility boats and fishing boats, both of which are an indispensable part of the everyday lives of fishermen. Recreational boats include powerboats and sailboats, used for activities from sport fishing to cruising and waterskiing,
and sailboats.
Background of the Business
Right from Yamaha Motor’s earliest days, we began R&D into fiber-reinforced plastic (FRP) and began producing and selling boats with FRP hulls in 1960. Then in 1965, we started production of FRP fishing boats, which until then had mostly been made of wood. With more than 60 years of marine business, we have now become a marine life leader for people around the world as a comprehensive manufacturer providing everything from hulls, engines and peripheral equipment to services.
Current Market Conditions
In Japan, marine activities that are enjoyed by the whole family have become more popular and membership in Yamaha’s Sea-Style boat rental service is growing. Opportunities for boat-sharing are increasing all around the world.
Production
| Name of company | Location | |
|---|---|---|
| Fishing boats, utility boats | Yamaha Marine Hokkaido Manufacturing Co., Ltd. | Yakumo, Hokkaido, Japan |
| Medium-size and small boats, utility boats | Yamaha Amakusa Manufacturing Co., Ltd. | Kamiamakusa, Kumamoto, Japan |
| Bass boats | Skeeter Products, Inc. *Group company |
Texas, U.S.A. |
| Aluminum boats | G3 boats *U.S. subsidiary boat brands |
Missouri, U.S.A. |
Business Operations
