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Japan

We will introduce our initiatives on the promotion of safe riding and more.

Japan

In Japan, Yamaha Motor offers lessons to promote safe riding, primarily for return riders and beginners.

Return riders are mostly people in their 40s and 50s, who have taken up riding again after stopping because of factors like work, marriage and raising children. Such riders have been increasing in number in recent years.

During this long break, their physical strength and riding skills decline, and motorcycles change. Riding a motorcycle without being aware of this decline raises concerns over increased accidents as a result of avoidable mistakes.

On the other hand, there are also customers who have obtained their motorcycle license but are not confident of their riding ability and are afraid to go out on public roads. These inexperienced riders are therefore hesitant to take the next step of purchasing a motorcycle. A problem facing such people in Japan is that despite obtaining their motorcycle license at a driving school, they do so without having any riding experience on public roads, and therefore have to learn on public roads by themselves.

In 2019, we held 37 days of lessons to provide customers with an opportunity to learn the skills they need to enjoy riding motorcycles safely, and 515 people participated.

The most popular course is "Lesson & Touring," in which participants go over basic riding skills with an instructor at the lesson site, followed by a short touring on public roads. Customers who took the course have given positive feedback, such as, "It was my first ride in years, and this course was a great refresher!" and "I'd never ridden a motorcycle on public roads before. But the instructor's guidance at the lesson site set my mind at rest, and I'm pretty confident now after the whole experience."

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image. japan
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