YRA - Yamaha Riding Academy
Yamaha Riding Academy (YRA) is a safety and promotion activity that we develop around the world to ensure our customers use Yamaha products “properly," "safely," "enjoyably," and "usefully" so that they can experience the value they expect.
We have established a YRA instructor hierarchy to support quality YRA activities around the world. In addition to riding ability, instructors are required to be certified in the following skills:
The YRA instructor hierarchy has three levels of certification:
Here are the major activities we are engaged in.
- Customized lessons for customers
- Parent-Child Riding Class
- Promoting online safety lessons
- Placement of dealer instructors
- Road safety program for families and companies
- Safe riding course for new motorcycle purchasers
- Riding Academy training facility and license acquisition courses
- Safety education for high school students
- Online safety education