Addressing Materiality
Introducing Yamaha Motor’s initiatives for materiality.
In 2019, Yamaha Motor identified important social issues (material issues) to achieve sustainable social development in harmony with the global environment and to enhance corporate value over the medium to long term. Since then, we have been promoting initiatives while conducting regular reviews and reassessments.
In 2024, in pursuit of our long-term vision, we revisited our history and corporate mission and redefined our value creation story with the aim of achieving sustainable growth and enhancing corporate value by generating three new outcomes: “Fun in Mobility,” “fulfilling life,” and “harmony with the Earth.” This was incorporated into our Medium-Term Management Plan starting from 2025. To achieve these outcomes, we have identified the material issues of “Innovation,” “Carbon neutrality,” and “Safety and Reliability,” and we are advancing initiatives to address and monitor progress on these issues.
The status of sustainability management (results of environmental management initiatives, progress in cultural reforms to accelerate human capital management, and overall progress and results of risk and compliance management promotion) is included as an evaluation item for Group-wide performance-based compensation for directors, including the President and Representative Director (not applicable to outside directors).
Addressing Materiality
Innovation
Initiatives to involve customers in value creation
| Vision for 2030 | Medium-Term Management Plan (2025–2027) Targets | Results (2025) |
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| Through digital services, foster lasting connections with customers who continue to choose Yamaha Motor motorcycles |
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| Enhance customer experiences by evolving into an integrated boat business * Initiatives aimed at transforming our existing propulsion systems, hulls, and peripheral businesses into a fully integrated, centrally managed boat business |
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| Provide services that help people with limited economic access to mobility improve their standard of living and earn a stable income, thus generating employment opportunities |
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| Promote the adoption of outdoor autonomous transport services using self-driving EVs to help address labor shortages in the manufacturing and logistics industries and to create safer, more comfortable working environments |
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Carbon Neutrality
Reduce CO2 emissions at worksites (Scope 1 and 2)
| Vision for 2030 | Medium-Term Management Plan (2025–2027) Targets | Results (2025) |
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| Reduce CO2 (per unit of net sales) from production by 80% compared with 2010 (Achieve carbon neutrality by 2035) |
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| Expand use of renewable energy Ratio of electricity generated from renewable energy sources in 2035: Over 30% |
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Reduce CO2 emissions from product use (Scope 3 Cat.11)
| Vision for 2030 | Medium-Term Management Plan (2025–2027) Targets | Results (2025) | ||
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| Promote the development and sales of core products with low environmental impact | Electrification | Development and sales of electric motorcycles: Strengthen lineup in the commuter and recreational segments |
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| Electrification of marine propulsion: Replace 5% of all outboard motor models in developed countries |
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| Reduce energy consumption | Improve internal combustion engine fuel efficiency in motorcycles Develop new engines: 4 models |
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| Improve energy efficiency by reducing the weight of outboard motors |
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| Improve electricity consumption efficiency of electrically powerassisted bicycles compared with 2019: 8% |
* Drive unit for electrically power-assisted bicycles made by Yamaha Motor *1 |
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| Adapt to low-CO2-emission fuels | Develop motorcycles compatible with flex fuel (E85): 2 models |
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| Accumulate marine product technologies compatible with carbonneutral fuels (hydrogen, FCVs, biofuels, e-fuels) |
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| Sales of unmanned helicopters compatible with alcohol fuel (E27): Over 45% of total units sold |
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*1 Certain descriptions have been revised due to product planning revisions, and other factors.
Safety and Reliability
Promote initiatives to eliminate fatal accidents involving Yamaha Motor products
| Vision for 2030 | Medium-Term Management Plan (2025–2027) Targets | Results (2025) | |
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| Technologies | Launch motorcycles with advanced driver assistance systems |
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| Launch electrically power-assisted bicycles with enhanced more advanced technologies |
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| Reduce accidents involving unmanned helicopters (Maintain accident rate under 3% and zero serious accidents) |
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| User Skills | Provide appropriate education to reduce motorcycle rider accidents |
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| Promote safe riding awareness among electrically power-assisted bicycle users (Twice as many events as the 2024 results; 9 sessions in 2024) |
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| Introduce products and services aimed at achieving zero accidents during boat operation |
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| Reduce accidents involving unmanned helicopter operation (Achieve accident rate under 3%; maintain zero serious accidents) |
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| Connectivity | Introduce functions that notify users of optimal timing for motorcycle inspections and maintenance |
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| Introduce functions that alert users of potential issues and provide safety information for electrically power-assisted bicycles |
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| Promote outboard motors equipped with connected features that support safety and peace of mind |
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*1 Certain descriptions have been revised to reflect the level of specificity.
*2, 3 Calculation methodologies have not yet been established, so targets are currently organized in a manner that enables quantitative assessment.
Utilize mobility technologies to provide transportation infrastructure for vulnerable populations with limited access to mobility, including seniors and people in depopulated areas
| Vision for 2030 | Medium-Term Management Plan (2025–2027) Targets | Results (2025) |
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| Establish Green Slow Mobility solutions to enhance quality of life for seniors and contribute to extending healthy life expectancy |
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