Introducing a road safety program for families and companies in India.
Efforts are underway in India to educate business partners' employees on safety. They held safety lessons for beginners, with 5,263 people from 21 companies participating in 2021. They intend to continue lessons in 2022 to help people better understand traffic safety and correct riding methods.
They are also promoting the Call of the Blue Fiesta (COTB) initiative in India as an activity to provide training for safe, responsible riding as well as to prevent traffic accidents by prioritizing road safety. The initiative targets people riding motorcycles for the first time as well as those regularly using motorcycles to commute. COTB offers various programs that cover a broad range of participants, including youths and women, and are designed to be attended by families. There are also lessons at the venue limited to participation by women, and efforts are being focused to provide opportunities for women to ride motorcycles as well as to enhance their awareness of safety. Programs were held in 17 cities in 2021.