The Yamaha’s Children Safety Program (YCSP) is an activity that was launched in India to make children aware of traffic manners and safety from a young age. So as to contribute to a safe and responsible road safety culture, the activities are being promoted in a way to be of good influence as well to the children’s guardians, who, as drivers and riders, are also members of the transport society. The number of children who have participated in YCSP is expected to increase from the current 40,382 kids to 373,871 over the next four years. Zippy, the program’s original safety mascot supports the activities, visiting each site and serving as an assistant, sparking children’s interest, and helping them enjoy themselves while learning about road safety and traffic rules.
In 2020, we had more than 10,670 kids participate in 52 activities.
India is also promoting the Call of the Blue Fiesta (COTB) initiative as an activity to provide training for safe, responsible riding as well as to prevent traffic accidents. It targets people riding motorcycles for the first time as well as those regularly using two-wheelers to commute. Road safety is the priority of the COTB activities.
COTB offers various programs that cover a broad range of participants, including youths and women, and are designed to be attended by families. There are also lessons at the venue limited to participation by women, and efforts are being focused to provide opportunities for women to ride two-wheelers as well as to enhance their awareness of safety.
In 2020, we had more than 822 women participate in 13 activities.