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Brazil

We will introduce our initiatives on the promotion of safe riding and more.

Brazil

In Brazil, the high rates of fatal motorcycle accidents have become a social issue, calling for the need of increased safety awareness among users. To help address this situation by enhancing safety training at dealers, YMDB is encouraging them to have YRA instructors available. In 2020, efforts were focused on the Educational Pit Stop Campaign, which consisted of safety education toward delivery riders known locally as moto boys. Using the time it takes to wait for a periodic inspection to be completed, instructors at dealers taught basic knowledge for riding safely. Such instruction was held 2,893 times with the participation of a total of 3,358 riders.

image. brazil
image. brazil
image. brazil
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