Brazil

Brazil

In Brazil, high rates of fatal motorcycle accidents have become a social issue, calling for increased safety awareness among users. To help address this situation by enhancing safety training at dealers, YMDB is carrying out a variety of safety awareness activities, including a dealer-initiated Education Pit Stop. In 2021, they created 20 safety awareness videos and uploaded them to a website. They concentrated their efforts on informing motorcycle users of accident prediction and defensive driving techniques by using social media as a means of safety education.