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Brazil

We will introduce our initiatives on the promotion of safe riding and more.

Brazil

In February 2020, we hosted a "YRA Dealers Instructors Award workshop" for select dealers chosen for their outstanding achievements in actively promoting safety through YRA activities.
Local trainers from Yamaha Motor do Brasil Ltda. (YMDB), our distributor in Brazil, worked with eight instructors from the selected dealers to develop their on-road/off-road riding skills.

In Brazil, high rates of fatal motorcycle accidents have become a social issue, calling for increased safety awareness of users. To help address this situation by enhancing safety training at dealers, YMDB is encouraging them to have YRA instructors available. It is also advising motorcycle users to participate in safety courses in collaboration with the government.

Yamaha Motor is leveraging its strength in its extensive network of sales channels to pursue safety promotion activities and contribute to the resolution of social issues.

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image. brazil
image. brazil
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