Relationship with customers
We introduce our ongoing activities with regard to how we engage with our customers.
Our aim is “offering new excitement and a more fulfilling life for people all over the world” as a Kando Creating Company.For this reason, our brand slogan is “Revs your Heart.” This expresses our desire and passion to deliver exciting, enriching moments and the best Kando experiences to people around the world who encounter our company, just like revving up an engine.
Offering New Excitement
We will share some examples of our activities from the Moving You (Yamaha engineers smiles) page.
- Vol. 16 There for That First Ride
- Japan
- January 15, 2020
- We want the first encounter with motorcycles to bring the happiest of smiles, and we want the anticipation, tension and sense of accomplishment shared by children and their parents/guardians in that experience to be one they will always cherish.
Under a clear blue sky, the children face the first motorcycle they will ever ride.
The Yamaha instructor gives the more nervous-looking ones bright words of encouragement, and when they later happily shout, “I did it!” she flashes a big smile and raises her hand for a high five.
At each Parent-Child Motorcycle Class, you can hear her energetic voice reaching the ears of children ready for their first ride.
- Vol. 15 Sharing Dreams
- Australia
- September 30, 2019
- Children’s dreams know no bounds. Once they find something they can’t take their minds or eyes off of, somewhere they want to go or what they want to be, that genuine aspiration becomes what drives them as they grow and mature under the watchful and caring eyes of their parents.
Zane Burchell has his eyes fixed on one thing—going to the AMA in the United States to compete with some of the best dirt track racers in the world.
And one man from Yamaha Motor is the one working this field of dreams, nurturing the seeds of Yamaha Blue and helping them grow on dirt bike tracks across Australia.
- Vol. 14 Hands Like His Father: Inheriting Skills and Spirit
- Taiwan
- December 25, 2018
- At the biennial Yamaha World Technician Grand Prix, there was still a youthful look to the motorcycle mechanic representing Taiwan. This story is about a father and son who strove to be the best in the world at their profession, the respect and gratitude held by the young man for his father, and of their passion and pride as motorcycle mechanics.
- Vol. 12 Quenching Thirst, Hand in Hand
- Republic of Senegal
- June 22, 2018
- The Senegal River flows from headwaters in the Guinea Highlands and at each of ten villages scattered around the river’s watershed in northern Senegal, work is underway for installing new Yamaha Clean Water Supply Systems. Permanent access to the clean water the systems will provide means healthier, happier lives for everyone. If the water changes, lives will change. The water station is a gathering place for the villagers and is lively again today with laughter and conversation.
- Vol. 6 Supporting lives and livelihoods of peoples of the Far North
- Russian Federation
- January 31, 2014
- In the harsh natural environment of Russia’s northern regions, the peoples here continue to follow their traditional nomadic lifestyle of raising and herding reindeer. For these peoples, snowmobiles are necessities of life, and a recently opened Yamaha dealership in a city north of the Arctic Circle is now there to supply them. This is the story of a Yamaha man who came to the land of the northern peoples, with a respect for their native lifestyle and a desire to learn their ways and customs as he supplies the Yamaha products and service they want and need.
- Vol. 2 Grow up strong and healthy! Fifty-two Miles of Adventure at Sea
- Japan
- October 18, 2012
- Summer vacation's last training session for open-sea sailing. The children attending the yacht school at Hayama set off on a challenging adventure at sea, heading for the island of Oshima. Working together with their fellow sailors, the children went on to become stronger and stronger through their experiences in the natural environment out on the water.
Customer satisfaction regarding Yamaha Motorcycles
| 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|
| Satisfied customers | 98% *1 | 95% | 95% | 96%*2 |
Figures are the percentage of customers in each year who purchased a major motorcycle model in the previous year and gave a customer satisfaction rating of 4 or higher on a scale of 1 (lowest) to 5 (highest) in sampling surveys.
At Yamaha, we continue activities aimed at further increasing customer satisfaction through surveys like these.
(Countries covered: Japan, United States, Germany, France, Italy, Spain, Taiwan, China, Brazil, India, Indonesia, Thailand, Vietnam, the Philippines and Malaysia)
*1 Held only in one ASEAN country in 2020 due to the COVID-19 pandemic.
*2 U.S.A. off road models and Taiwan results are not included in the figures for 2023.
Public Relations and Advertising
Yamaha Motor always keeps in mind how our company, brand, and products are viewed or understood by consumers and society at large when conducting advertising or other corporate clear communication activities. In advertising our products, services, etc., the Company avoids using expressions that may lead customers to hold excessive expectations and strives to provide accurate information in an appropriate manner.
