Turkey

Turkey

In Turkey, we have been conducting YRA (Yamaha Riding Academy) activities since 2010, with the primary goal of raising awareness of safe riding for motorcycle enthusiasts and providing them with opportunities to improve their skills and become better riders. Through our activities, we also aim to change the negative perspective on motorcycle riding. In 2024, the number of participants in YRA activities was 700. We are also engaged in a wide range of activities to increase the awareness of safety riding, including training programs for women riders, riders to be and employees who ride motorcycles, and courses using YSRS（Yamaha Safe Riding Science) at dealerships and universities.