Japan International Boat Show 2023

Place

Yokohama, Japan

Date

March 23–26, 2023

The Japan International Boat Show is the country’s biggest exhibition for marine products. From motorboats to personal watercraft, Yamaha Motor’s main booth at the Pacifico Yokohama venue featured displays of the latest Yamaha products and technologies. Yamaha also communicated its breadth of activities as a comprehensive marine manufacturer and the expansive world of marine recreation to show visitors through introductions of its Sea-Style membership-based marine recreation club, talk shows, and other events. The booth also introduced how Yamaha is incorporating biomass materials into marine product manufacturing, the various conservation efforts being done throughout its worldwide network, and sustainability initiatives like product recycling through exhibits, explanatory panels, and videos.