For the 37th Tokyo Motor Show, Yamaha Motor Co., Ltd. (YMC), mounts a booth under the theme of “The Art of Engineering.” Here we introduce the contents of this booth and how it is designed to show the present and future of Yamaha Motor as a company striving constantly to fulfill its corporate mission of “Offering new excitement and more fulfilling life for people all over the world” through products that combine environmental friendliness and Kando.
In this year’s Yamaha booth you will see displays of production models and special concept models that embody our ongoing pursuit of “man-machine sensuality,” models employing state-of-the-art technologies and models that represent a high-level marriage of performance and design excellence. These will include 13 models making their world debut and six making their domestic debut, and they will be displayed as “The Art” of Yamaha's engineering in a fashion that draws on the art viewing experience of visiting a museum. These displays reflect Yamaha’s corporate values, in which environmental friendliness is always a top priority as we propose new values and exciting new lifestyles. This means the proposal of new potential for “personal vehicles” for the 21st century. |
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