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October 22, 2003

Booth Design

The first thing that distinguishes this year’s Yamaha booth is the closed, museum-like display spaces that have been designed with a store display type image. This format has been adopted to encourage visitors to take a closer look at the displays of 13 world-debut and six Japan debut models under the three themes of “The World of Yamaha Motorcycles and Electric Vehicles (EVs),” “Yamaha’s Core Technologies” and “Design Excellence in Yamaha Products.”

Displayed at the center of the booth is a stage decked out with a more exciting array of models than ever before, grouped around the Yamaha flagship model YZF-R1. The first standouts are the new 2004 European models, including the reborn FZ6-S “Fazer” and the new high-function on-off model “XT660R” and its “XT660X” variation. Then there is the “Tricker,” an entirely new-concept motorcycle with a dynamic extreme-sports image that makes it look as if it is about to bound off the stage at any moment with the lightness and agility of BMX bicycle. Sharing a place on the stage is the “Chivicker,” a model that brings this “Tricker” concept to the familiar 50cc class.
On the stage highlighting the new “Grand Majesty,” Yamaha proposes innovative new directions for the scooter genre. Here you will see the new (concept) model “MABRICE” that brings together young street trends and comfortable tandem riding performance with “long & low” styling and functionality that only a hybrid model can offer.
Other corners feature the European model “TMAX” reborn for 2004 with even more mature performance and functions and the long-popular fashion scooter “Vino” in a full model change now mounting a liquid-cooled 4-stroke 50cc engine.

Front and center in this year’s Yamaha booth is the Electric Vehicle (EV) new-types of vehicles and corner displaying models that define Yamaha as the pioneer in the 2-wheeled EV sector. Here you will find Yamaha proposals for “enjoyable eco” lifestyles that only (zero emission) EVs can make possible. Among these is the “Dolsa wind,” a concept model based on the image of slow, silent riding that lets you enjoy a world of sounds around you. This is a bike designed to combine the joy of riding with the joy of composing your own world of sound. Along side this you will see the “POCKE,” a model that builds on our Passol technology to create a new sense of value based on minimum-body and multi-function, and the “DIVIDE,” a collapsible model that takes the EV into the realm of art object. Also on stage here is the new “Passol L,” a new longer distance version of the Passol. Another completely new Yamaha proposal is the “FC06,” a business-use fuel cell (FC) commuter model that runs on a direct methanol type fuel cell system. This is a model that we have condensed into the compact 50cc size with multiple functions that enable it to be charged either from the ubiquitous household outlet and even to provide an emergency electricity source.

This year, particular attention has been paid to invoking the scenes where the different models are used. For example. The YZF-R1 is strongly associated with exciting cornering, while the “XG250 Tricker” suggests the dynamic new world of “extreme sports” and the display for the “dolsa wind” concept model uses a surrounding sound system to evoke the innovative use of sound creation Yamaha incorporates in this model to create new value.
With other models 20-inch monitors play videos giving easy to understand explanations of model features and technologies. You will also see five monolith sculptures that expand the “art” image of this year’s booth. Built into these are screens for showing an art image exhibition that illuminates the theme of “Design Excellence in Yamaha Products.”


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