Yamaha engages in quality improvement activities aimed at bringing peace of mind, trust, and kando to customers.
The Yamaha Motor Company Group Basic Quality Policy constitutes the cornerstone of those activities.

Our YQ2027 company-wide medium-term quality policy (for 2025 to 2027) has been established based on that basic policy. Through their respective roles, all employees are committed to ensuring the quality of the products and services provided to customers, as well as of the information disseminated to the public.

In this era of intensifying social scrutiny regarding corporate compliance, Yamaha engaged in inappropriate practices with respect to testing and certification applications for motorcycle products.Drawing on the insights gained from reflecting on that mistake, the YQ2027 policy sets the goal of taking the initiative in promoting actions that lead to outputs to offer both customers and society better mono and koto on an ongoing basis.We are pursuing various initiatives to reduce difficulties or inconvenience faced by our customers and gain recognition for Yamaha Quality in both name and reality.
To achieve Yamaha Quality, we have defined the four desired states of customer-oriented approach, quality-minded personnel, suitable QMS, and transparency in the realms of mono and koto as we enhance the transparency of our compliance measures.

Customer oriented approach

This refers to placing the customer (including subsequent processes) at the center of all considerations. It is the fundamental basis of our mindset and should be consistently practiced. We establish necessary rules and continuously improve our processes to meet our customers' needs.

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Quality minded personnel
　

This refers to individuals who continuously acquire new technologies, enhance their technical knowledge, and take ownership to solve problems and achieve goals to satisfy customers (including subsequent processes).

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Suitable QMS

This refers to having systems in place that can flexibly adapt to various changes both internally and externally, and ensuring these systems are correctly implemented.

※QMS･･･Quality Management System

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Transparency

This refers to the company's ability to clearly and openly communicate its efforts to prevent quality fraud and unintended quality non-conformities to stakeholders, ensuring that employees and the organization can clearly fulfill their accountability.

※Compliance includes not only adherence to laws and regulations but also to social norms and rules.

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