Yamaha Motor was founded on July 1, 1955, making this year our 70th anniversary. Subsidiaries around the world held celebratory events and models featuring a special commemorative livery were also released.

Taking our 70th birthday as another opportunity to roll out something new, the Yamaha Logomark—our corporate logo—was also updated for the first time in 27 years. The new version uses a flat (2D) Tuning Fork Mark for greater visibility and was designed with digital use in mind. The massive Yamaha Motor sign atop our headquarters building was also updated accordingly, with a lighting ceremony taking place on July 1 to celebrate the company’s founding.

The first all-new Yamaha Motor uniforms in some 40 years were designed by our employees in a bottom-up approach.

Prior to our 70th anniversary, we also completely redesigned the official Yamaha Motor uniforms for employees in Japan—the first such full-scale revamp in some 40 years. The new uniforms were developed to enhance worker safety and work quality, and were created based on feedback and requests from employees of all genders, ages, and job types, including both manufacturing and clerical positions.

As work environments continue to evolve—with shifts in work styles, workforce diversity, and even climate conditions—these new uniforms were designed to help every employee work with greater energy and motivation.

Furthermore, on the occasion of our 70th anniversary, the company allocated 70 shares to each member of the Yamaha Motor Employee Shareholding Association as part of new incentives aimed at improving employee benefits and engagement.

A special commemorative event for our 70th anniversary was held at the 2025 Dutch GP.

The celebratory mood for Yamaha Motor’s 70th anniversary was palpable on the racetrack as well. Round 10 of the MotoGP World Championship, the Dutch Grand Prix, was the venue for special anniversary celebrations, with the four riders of the Monster Energy Yamaha MotoGP and Prima Pramac Yamaha MotoGP teams competing on YZR-M1s clad in special red and white livery.

At the 2025 Suzuka 8 Hours as well, both the Yamaha Racing Team and Yamalube YART Yamaha EWC Official Team also raced in the same commemorative 70th anniversary colors.

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