Voices to Remember
A defining ideal that must be passed down...
Records of success that must be preserved...
What did Yamaha’s pioneers feel, desire, and confront?
Hear them tell their stories
in their own voices for future generations.
- Outboard P-3
- Outboard motors were the second business Yamaha Motor took on following its initial venture into motorcycles. After entering the market, it was the release of the company’s second model—the 3 hp P-3—that won Yamaha’s marine products a strong reputation. Engineers from the time look back on how the development of “Yamaha's Yellow Hat” accelerated the motorization of Japan’s coastal fishing industry.
- Automobile Engines (2)
- Yamaha Motor’s partnership with Toyota Motor Corporation now spans over five decades, but what was the innate value Toyota first looked for from Yamaha? Hear two Yamaha engineers speak of the company’s search to answer this question by building up Yamaha Motor’s “bargaining power” in the space and through new automobile engine technologies.
- Automobile Engines
- Yamaha Motor’s history of development and production of engines for automobiles began with the legendary Toyota 2000GT supercar. From there, the company’s store of proven technologies and its proposal-based business style led to projects to develop and supply high-performance engines for top American and European automakers like Ford and Volvo.
- Majesty 250
- The Majesty 250 was envisioned as a “Prestige Commuter” bike and pioneered a new category in Japan as well as Europe. Determined in their search to establish the traits a “Commuter Express” bike should have, the planners and engineers took to the field to experience things firsthand and find an answer.
- JW-I Electric Wheelchair
- As Japan began transforming into a superaged society, this project looked to address this societal issue with a uniquely Yamaha solution. Listen to how the team navigated the unique challenges creating an all-new business presents, the lessons they learned, and how that knowledge led them to a breakthrough.