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Introducing the Outline of Yamaha Motor Group’s Main Biodiversity Initiatives

Outline of Yamaha Motor’s Main Biodiversity Initiatives


We recognize the importance of preserving biodiversity and other issues related to sustainability, and also that addressing these issues can lead to opportunities for growth.

Yamaha Motor has always attempted to harmonize all of its corporate activities with the global environment, through initiatives including technological innovation in smaller, more environmentally friendly engines, the creation of products such as electrically power assisted bicycles and electric motorcycles that use smart power technologies, and research and development of next-generation power sources.

We have therefore formulated the “Outline of Yamaha Motor’s Main Biodiversity Initiatives” to build on these programs as we address biodiversity.



We will address biodiversity independently, systematically and continuously, based on our corporate philosophy, the Yamaha Motor Group Basic CSR Policy, and the Environmental Plan 2020, from the perspectives of “diversity of ecosystems, biological species, and genes,” “activities that supplement the benefits of nature,” and “minimizing the impact created.

  • Contribute with intellectual technologies that respect the earth

    We are deeply aware of the significant benefits of nature on our product fields, and aim to use technology to preserve biodiversity.

  • Pursue activities that are in harmony with the earth’s environment

    We will continue to systematically address biodiversity by cultivating an ecological mindset and taking greater initiative.

    Where biodiversity is threatened, we will promote activities at a global level that protect and foster nature in harmony with the earth’s environment.

  • Make strides in environmental communication and information disclosure

    We will cooperate and work together with broad segments of society in our activities to address biodiversity, and strive to disclose information as appropriate.

Biodiversity Initiatives

We are continuously implementing systematic activities in line with the Outline of Yamaha Motor’s Main Biodiversity Initiatives, based on voluntary participation of employees.

For example, we have been engaged in beach cleanup campaigns since the early 1990s on coasts in Japan and abroad to protect our beautiful and abundant seas. We are carrying on these activities and continuing to cultivate an ecological mindset.

Protecting the Endangered Loggerhead Sea Turtle

Every year, females of the endangered loggerhead turtle species come to Enshunada Coast, a natural site popular with locals, to lay their eggs.

We have been conducting beach cleanup campaigns at the coast in cooperation with Sanctuary N.P.O. for 28 years starting in 1991. A cumulative total of 13,333 volunteers have participated in these activities, including employees, their families, and friends.

Organizing “Sustainable Beach” Project and Participating in Loggerhead Turtle Cleanup Campaign

We organize cleanup activities to protect the endangered loggerhead sea turtle by collecting garbage that could be an obstacle to egg-laying, scraps of vinyl that could be eaten by mistake, empty plastic bottles or cans, and other litter. We also put down cloth bags filled with sand and Japanese sedge seeds to prevent sand from blowing away, in order to restore the sandy soil of the beach itself that is essential for turtles to lay eggs.

Beach cleanup activities
Gathering seeds of native Japanese sedge

Protecting the Endangered Riverside Tiger Beetle (Diversity of biological species and genes)

The riverside tiger beetle is an endangered species that was driven from its riverside home by the impact of human activities, such as the construction of levees, and has managed to survive in the Nakatajima Sand Dunes. Since 2015, we have continued to carry out activities twice a year to protect the beetle’s habitat through the removal of alien plant species* in collaboration with the Coastal Control Division of the Hamamatsu Public Works Office of Shizuoka Prefectural Government.

* Alien plant species: Diodia teres, Oenothera laciniata, Lolium perenne, Conyza canadensis

Implementation of Campaign to Remove Alien Plant Species

We carry out campaigns to remove alien plant species with volunteers, focusing on Oenothera laciniata in May and Diodia teres in September, when each species can be most effectively weeded out.

The riverside tiger beetle is classified as a vulnerable species.
Removing alien plant species

Protecting Nature (Diversity of the Ecosystem)

Lake Hamana is one of Shizuoka Prefecture’s cherished natural sites. To protect the lake’s nature, shore-cleaning activities are carried out every year, mainly by employees from Marine-related businesses.

Organized Marine Cleanup Activities at Lake Hamana

Employees from Marine-related businesses carry out cleanup activities every year using such products as personal watercraft and boats to collect trash that has washed onto shore, even in areas that cannot be reached by land.

We completed a cleanup of the entire circumference of Lake Hamana during our 10th cleanup activities in 2018, and will begin going around for a second time during our next cleanup activities.

Marine products play an active role.
Approximately 100 participants arrive via two wharves.

Coral Reef Conservation Activities

Okinawa Prefecture is said to be home to more than approximately 360 species of coral. However, it is said that Okinawa Prefecture’s coral has been diminishing rapidly both in variety and in number due to environmental changes in recent years. Alarmed by this situation, a local group launched “Team Tyura Sango,” a public-private joint project to restore the coral reefs.

Yamaha Motor has supported this project since 2007 through measures including volunteer participation in coral planting and seedling raising as well as financial assistance and promotion activities under the slogan “We will promote manufacturing in harmony with the global environment to nurture hearts that cherish the beautiful sea.”

Photoshoot in front of an underwater monument commemorating coral restoration activities

Mangrove Reforestation (Chonburi, Thailand)

Yamaha Motor Parts Manufacturing (Thailand) Co., Ltd. (YPMT) is engaged in mangrove reforestation activities.

The effects of these planting activities include, first of all, that they provide a food source for the living creatures that inhabit the area. Reforestation also absorbs CO2 and mitigates the effects of disasters caused by tsunamis and other high waves. In addition, they allow people to study the natural environment amid rich natural surroundings and provide an opportunity for communication between local residents and government.

We began our mangrove-planting program in 2012, and each year we plant mangroves along ocean coasts according to the program plan.

Mangrove planting
Organized jointly with Thai government

Beach Cleanup Activities for the Blue Sea (Vietnam)

Yamaha Motor Vietnam Co., Ltd. (YMVN) has been conducting the Beach Cleanup Activities for the Blue Sea at beaches in various locations in central and northern Vietnam since 2015. A total of 2,500 people have participated over the last four years.

Participants include YMVN officers, employees, and their family members who use some of their summer vacation to take part in these activities, which have become an annual event.

The activities begin early in the morning. Participants walk along beaches and collect garbage such as bottles and plastic items, including plastic bags.

These activities are not only effective for cleaning up the shore, but also for reminding local residents and tourists of the importance of activities to preserve the global environment. They also serve as a driving force for continuing our environmental activities in the future by contributing to the environment and the local community through social activities in line with our corporate policies, offering excitement.

Beach cleanup activities
Proper disposal of collected garbage

Protecting Rare Plant Species at Development Facilities (Minimizing Impact)

To minimize the impact of our test courses on the natural environment, we carry out ongoing initiatives to offset the effect of the courses on their surroundings.

Protecting Rare Plant Species at the Yamaha Motor Kikukawa Test Course

In 2008, the Company conducted a one-year environmental assessment before the start of construction of the Kikukawa Test Course in Shizuoka Prefecture. The Company considers wildlife diversity through such measures as protecting areas of existing vegetation and planting trees around the perimeter of the course.

When the course commenced operations in 2013, we simultaneously began initiatives to preserve rare plant species.

Bletilla striata plants, a near-threatened species, increased in number.
A cluster of Penthorum chinense, a near-threatened species, increased in number.

Holding Nature Conservation Activities at Various Locations at Our Facilities


The egg-laying of the endangered forest green tree frog is monitored each year at Trail Land Hamakita.

Activities that Supplement the Benefits of Nature

We pursue activities to understand and supplement the benefits of nature by carrying out reforestation to supplement the natural beauty of the hilly land that forms part of the scenery of Lake Hamana and participating in Iwata City’s groundwater recharge project.


On the hilly land that forms part of the scenery of Lake Hamana next to the Yamaha Marina Hamana-ko, we have been carrying out reforestation activities every spring and fall since 2015, such as creating a beautiful bamboo forest in a bamboo grove that has been neglected and thinning to keep the bamboo from invading the broadleaf forest.

Thinning bamboo
Building seats with thinned bamboo

Participating in Iwata City’s Groundwater Recharge Project

We participate in Japanese cypress planting and tree thinning in the forest in Iwata City’s northernmost area, a rich source of water. (The area is a “property ward,” a special public body in Japan.)

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