Skip to Main Contents

Improving Traffic Safety Social Contribution Activities

Introducing examples of activities that contribute to riding safety in the communities

Promoting Traffic Safety in Cooperation with the Government

Yamaha Motor do Brasil Ltda. (YMDB) approached DETRAN, Brazil's transportation authority, to recommend new riders to take a safe riding course within one year of obtaining a motorcycle license as a way to raise awareness of traffic safety.

In Maringá, Paraná, YMDB submitted a proposal to make it a municipal ordinance and took part in creating a framework for a motorcycle traffic safety course. Local Yamaha dealers help run the practical training. In the state of Pernambuco, an officer of the state transportation department presented examples of the initiative to the general assembly and pushed for implementation in other states as well.

Promoting Traffic Safety in Cooperation with the Government
Back to
Top