Improving Traffic Safety Social Contribution Activities
Promoting Traffic Safety in Cooperation with the Government
Yamaha Motor do Brasil Ltda. (YMDB) approached DETRAN, Brazil's transportation authority, to recommend new riders to take a safe riding course within one year of obtaining a motorcycle license as a way to raise awareness of traffic safety.
In Maringá, Paraná, YMDB submitted a proposal to make it a municipal ordinance and took part in creating a framework for a motorcycle traffic safety course. Local Yamaha dealers help run the practical training. In the state of Pernambuco, an officer of the state transportation department presented examples of the initiative to the general assembly and pushed for implementation in other states as well.