Developing Future Leaders Social Contribution Activities
11th Yamaha Cup Finals Held in Taiwan
Yamaha Motor Taiwan (YMT) continually sponsors the Yamaha Cup, an activity designed to promote soccer among elementary school students with the aim of facilitating healthy development of youths through sports. The 11th Yamaha Cup held recently generated considerable excitement from the regional preliminary stage, in which 183 teams participated. The eight teams that made it through the qualifying rounds held across the country met at the Chaoma Football Field in Taichung on December 21 for the final tournament.
A total of 29,000 children have taken part in the Yamaha Cup to date, and it is a widely recognized, much-talked-about event in Taiwan's soccer community. YMT's approach to social contribution through the promotion of sports has been highly rated by the Ministry of Education of Taiwan, winning the Sports Activist Award seven years in a row.