President's Message

Yamaha Motor’s goal is to be a “Kando* Creating Company”. To achieve this, we are working in harmony with society and the environment to provide people around the world with products and services that give joy and unexpected exhilaration that enrich their lives with new fulfillment.

The global economic environment continued to show a gradual trend of recovery during the fiscal year ended December 2017, despite an uncertain future clouded by geopolitical risk. In developed markets, economic recoveries continued in Europe and the United States against a backdrop of growth in personal consumption and exports, while emerging markets benefited from a recovery in resource prices and growth in domestic demand. Exchange rates were generally stable during the year as well. Given this business environment, Yamaha Motor recorded sales and profit growth, led by increased sales of outboard motors in the United States, of motorcycles in the ASEAN region and of industrial machinery.

Yamaha Motor is operating under a Medium-Term Management Plan covering the period from 2016 through 2018, under the long-term vision of being a unique company that continues to achieve dynamic milestones. During 2018, the final year under the Plan, we aim to continue to secure stable profit and maintain ample shareholder returns and investment for future growth, while also formulating a new long-term vision and the next Medium-Term Management Plan.

I ask for your continued guidance and support as we move forward together.

*Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value.

President, Chief Executive Officer and
Representative Director
Yamaha Motor Co., Ltd.
Yoshihiro Hidaka