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President's Message

Management group message

Yamaha Motor Co.,Ltd. President, Chief Executive Officer and Representative Director: Yoshihiro Hidaka

January, 2018

Yamaha Motor continues to pursue our initiatives of refining “The unique style of Yamaha” and working towards becoming “A unique company that continues to achieve dynamic milestones.”

With the corporate mission of being a “Kando* Creating Company,” Yamaha Motor strives to harmonize with society and the environment. We also work hard to bring joy, surprise, inspiration, fulfillment, and happiness to people around the world through our products and services.

Since the Global Financial Crisis, we have continued to improve our financial resilience and strengthen our corporate foundations. As a result, we have achieved significant improvements in these two key financial areas. Furthermore, we are also working to balance growth strategies and profitability improvements as part of the current Medium-Term Management Plan.

On the other hand, while profitability has improved, issues remain with sales growth not materializing. One of our major tasks moving forward is to create momentum and pave the way for sales growth, while still maintaining and enhancing our strengthened financial resilience and corporate foundations.

While this year marks the start of the new management structure, there have been no significant changes to our corporate targets and policy direction at this point. However, in a business environment undergoing rapid changes in electric mobility technology and the IoT, we are working on initiatives to quicken our responsiveness and reduce the lead time to address the opportunities and challenges we currently face.

By refining “The unique style of Yamaha” and generating new value, we will grow Yamaha Motor into “A unique company that continues to achieve dynamic milestones,” we will also deliver sustainable growth and stock dividends for the long term. Yamaha Motor will therefore continue to do our utmost to meet the expectations of our investors.

I ask for your continued guidance and support.

*Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value.

I ask for your continued guidance and support in these endeavors.

President, Chief Executive Officer and
Representative Director
Yamaha Motor Co., Ltd.
Yoshihiro Hidaka


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