“Selecting Designs with Special Care” A special focus on Yamaha Motor design
2026 Exhibitions - Vol. 5
“Selecting Designs with Special Care”
A special focus on Yamaha Motor design
Exhibition Period: From March 2026 to June 2026
We believe that Yamaha Motor design is not limited to shapes and colors alone, because it also focuses on the design and manufacturing intelligence and technology, and the overall compilation of the devices and preferences applied in our workplaces.
The philosophy our product development is based on is what we call “Jin-Ki Kanno”, meaning technology that seeks to deliver users the seductive exhilaration felt when they truly become one with their machine.
We are dedicated to the creation of “partners” that heighten the value in people’s lives and lifestyles. To do that, we the creators focus on challenges that create value in our own lives, and at times we don’t forget a sense of fun, as we seriously apply ourselves the realization of true imagination.
In this exhibit, we introduce some of the ideas behind the technology and processes applied in our product creation to increase its value.
