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Information about exhibition duration and content.

“MT-09” 10th anniversary special exhibit
“Carrying out the original ideal”

Exhibition Period: From April 2024 –

Always with a consistent pursuit of the “Torquey & Agile” ideal, the MT-09 has undergone a succession of model revisions. But the changes have not been repetitions of the same process.
Usual model revisions maintain the same image while making repeated changes, but with the MT-09 the top priority has been to consistently strive in a “Spirit of creating the ultimate Torquey & Agile model.”

The mood of the times and the orientation of the riders are constantly changing. For this reason, we believe it is only natural that there be corresponding changes in our development ideals, including the passion of the project members, and that the final machine output achieved by it all should also be different.

The mission for the MT-09 is to continue taking on new challenges. And these challenges that continue to “carry out the original intention” will go on.

“Carrying out the original ideal”

Based on this theme, we introduce the 10 years of evolution the MT-09 has undergone from the standpoints of exterior design and development.

Features adopted on the 2024 model MT-09 such as the fuel tank shaped by ”high-spec press molding,” the new handlebar switches designed for intuitive operation, and more, are on display as technologies that only Yamaha Motor can produce, based on the integrated combination of the three pillars of engineering, structure, and exterior design.

The Logic Driving Yamaha Motor Design
Ran-Ko-Kou-Shin - Observe the Past to Better Ponder the New

Third in a Series of Design Exhibitions on, “The Cultural Geography of Colors” (ASEAN Nations)

Exhibition Period: From February 2024

This special exhibition traces the history of Yamaha Motor Design in search of the ongoing legacy of design logic that has been passed down to today. In this, third in a series of Design Exhibitions, titled “The Cultural Geography of Colors (ASEAN Nations),” we introduce commuter vehicles that have won popularity in ASEAN countries as vehicles that are rooted in daily use and add fun to everyday life.

Our characteristic emphasis on design and the use of colors began in the 1950s with our first product, the YA-1 motorcycle. As we grew our businesses in various different regions, we learned from the unique cultures, historical backgrounds, and in the process, the experience further emboldened by our Spirit of Challenge and led to a broader and more refined range of expressions in design.
Yamaha always keeps its eyes and ears open, and our feet on the ground to accurately pick up what it is people enjoy and how the times have changed. This is how we dig deep into the hearts and minds of local communities and extrapolate from our findings in order to create new value.
As an approach, analyzing the cultures of each region as well as the way its people think and feel is not particularly groundbreaking or noteworthy, but at Yamaha we go a step further. In addition to taking a bird’s-eye view of these elements, we strive to actually go to these regions and have fun there ourselves. This is how we have created something of a distinct passion for our brand. And we believe that this is clearly reflected and appreciated in our designs of models for the ASEAN markets.

Yamaha’s Casting TechnologyTechnology Exhibit

Exhibition Period: 2019 to 2020

Yamaha Motor always seeks high-quality Monozukuri in tune with human sensitivities, and while we dedicate ourselves to devising original and innovative concepts, creating technologies that maximize fun and reliability and conceiving designs embodying Refined Dynamism, we have continued polishing our craft to bring them to life as products leveraging our long years of technical expertise and know-how in the realm of manufacturing and production.

Among these is our casting technology for creating metal parts for motorcycles, outboard motors, automobile engines and more. Our history in casting stretches back to the era of Nippon Gakki (today’s Yamaha Corporation), from when we built our first motorcycle—the YA-1—to the present day, with our expertise growing with use in a variety of products.

This exhibit features the YZF-R1 and MT-09 as examples and introduces the standout points of Yamaha Motor’s casting technology.

What Kind of Rider Do You Want to Be?Lifestyle Exhibit: Scooters and Cruisers

Exhibition Period: August 2019 to 2020

The Lifestyle Display Area on the 1st floor features displays of various Yamaha products set in attractive or familiar scenes symbolic of our desire to deliver Kando and a more fulfilling lifestyle to people everywhere.

The theme for the current Lifestyle Display Area is “What if I bought a bike?” If you're looking to freely navigate and zip through city streets, a fashionable and convenient 50cc scooter might be the smart choice.

Or, might you prefer a sport bike with a powerful engine and a chassis with cutting-edge technologies for a more engaged riding experience or comfortable long-distance tours? Here is a chance to get a small taste of what it would be like to own a bike.

The models we offer as prospects are the E-Vino electric scooter, used on the popular Japanese TV program Will You Charge Me Up? with Degawa Tetsuro, and the Star Venture large-displacement luxury cruiser model that conjures up images of cruising across the continental U.S.

This display area allows you to step onto the stage decorated with riding apparel and backgrounds in the image of where and how these models are intended to be used, so feel free to hop on and strike a pose for biker cute or biker cool for a quick snapshot!

The E-Vino features charming retro styling and great eco-friendly performance, and the one on display is the same as the one on TV.
Slow-paced cruising against the night lights of the city on the Star Venture
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