The Logic Driving Yamaha Motor Design Ran-Ko-Kou-Shin - Observe the Past to Better Ponder the New

The Logic Driving Yamaha Motor Design
Ran-Ko-Kou-Shin - Observe the Past to Better Ponder the New

The second of the series, “Foreseeing Current Value in the Changing Times”

Exhibition Period: From August 2023 to January 2024

This special exhibition traces the history of Yamaha Motor Design in search of the ongoing legacy of design logic that has been passed down to today.

In this, the second exhibition of this series, titled “Foreseeing Current Value in the Changing Times,” we introduce commuter vehicles based on concepts reflecting shifts that were found in the tides of each era in order to create new value, and proposals to connect them to customer lifestyles. The method involved in making predictions about the future by sensitive reading of the trends in society is traditionally a part of Yamaha Motor’s design logic. By lining up representative products from each era here, visitors should be able to find examples of the “trends of the times” that Yamaha designers predicted in such areas as more active participation in society by women and the things that young people found uplifting or expressed their sense of fun with.