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Yamaha Motor Group U.S. Privacy Policy

Our commitment to safeguarding your personal information in California and Virginia

Last updated: January 1, 2023

This Yamaha Motor Group U.S. Privacy Policy (this “U.S. Privacy Policy”) informs you of the methods taken by Yamaha Motor Co., Ltd. and its group companies (collectively, the “Group” or “we”) to process personal information that belongs to consumer within the meaning of the California Privacy Rights Act (“CPRA”) and Virginia Consumer Data Protection Act (VCDPA). This U.S. Privacy Policy supplements our global privacy policy [ link ]. (“Global Privacy Policy”) and prevails over any conflicting provisions in the Global Privacy Policy.

In addition to, or separately from, this U.S. Privacy Policy, some companies, products, and services of the Group may set forth individual privacy policies that inform customers about detailed information in relation to the processing of customers’ personal information. In such cases, if any discrepancies arise between this U.S. Privacy Policy and any of those individual privacy policies, that individual privacy policy will prevail.


Personal Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”). In particular, we have collected the following categories of Personal Information within the preceding 12 months.

Category Examples
Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). Name, address, telephone number, employment, or medical information.
This category may overlap with other categories.
Protected classification characteristics under States or federal law. Age, national origin, medical condition, physical or mental disability, or gender.
Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
Sensory data. Audio or visual information.

For each of these categories, we collect Personal Information from a variety of sources. These sources include:

  • Directly from you,
  • Third parties such as our subsidiaries and affiliates, counterparties, business partners, and our service providers, and
  • Products or services we provided including our websites and applications.

Please note Personal Information does not include publicly available information from government records, deidentified or aggregate consumer information, and personal information protected by certain other sector-specific federal or State statutes.

Our Use of Personal Information

For each of the above categories, we use the Personal Information we collect for the following business purposes.

  • Provision of products and services (including services that use information, such as vehicle information and location information, obtained through products, devices, and the like you use) handled by the Group (including work incidental to and in connection with those products and services);
  • Management of customer information and related records, and internal administration including sharing information with other companies in the Group;
  • Collection and analysis of information, which includes market surveys in order to improve the quality of, develop, and enhance products and services provided by the Group;
  • Handling of your inquiries, opinions, and requests;
  • Quality evaluations or other internal evaluations of products and services provided by the Group;
  • Marketing activities and analysis regarding products and services provided by the Group;
  • Introduction of information related to products and services provided by the Group;
  • Introduction, operation, and management of, and provision of various types of information for, various events and campaigns conducted by or related to the Group;
  • Compliance with laws, ordinances, prefectural ordinances, and other regulations, such as handling of recalls and the like;
  • Security measures, such as access control and log acquisition;
  • Early ascertainment and handling of information regarding accidents related to products and services provided by the Group, and prompt response and settlement of accidents related to products and services provided by the Group and other matters in dispute;
  • Purposes of use for which separate notice is provided upon obtainment of the personal data in question;
  • Evaluation or conduct of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred; and
  • Other purposes permitted by applicable laws and ordinances.

Disclosure and Sales of Personal Information

A. Disclosure of Personal Information for Business Purposes
Within the preceding 12 months, we have disclosed Personal Information identified in the above categories to the following categories of third parties for our business purposes. When we disclose Personal Information for a business purpose, we execute a contract that describes the purpose and requires the recipient to keep Personal Information confidential and not use it for any purpose except performing the contract.
Identifiers
  • Service providers
Personal information categories listed in the California Customer Records statute
  • Service providers
Commercial information
  • Service providers
Internet or other similar network activity.
  • Service providers
B. Sale or Share of Personal Information
Within the preceding 12 months, we do not disclose Personal Information to marketers outside of the Group in exchange for monetary compensation. However, within the meaning of the CPRA, we have sold or shared Personal Information identified in the above categories to the following categories of third parties.
Identifiers
  • Our subsidiaries, and affiliates
  • Authorized third parties working on behalf of us, including authorized dealers and distributors
  • Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you
Personal information categories listed in the California Customer Records statute
  • Our subsidiaries, and affiliates
  • Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you
Protected classification characteristics under California or federal law
  • Our subsidiaries, and affiliates
  • Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you
Commercial information
  • Our subsidiaries, and affiliates
  • Authorized third parties working on behalf of us, including authorized dealers and distributors
  • Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you
Sensory data
  • Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you

Within the preceding 12 months, we have not sold Personal Information of consumers we know to be under the age of 16, for monetary or other valuable consideration as a “sale” under CPRA.

Retention Period

Yamaha retain your personal information for the period necessary to fulfill the purpose outlined in this privacy policy unless the longer retention period is required or permitted by law.

California and Virginia Rights and Choices

You have certain rights related to your Personal Information. You may exercise these rights free of charge except as otherwise provided by applicable law. We endeavor to respond to your request promptly upon verification and as required by applicable law.

A. Right to Know/Portability. You have the right to request that we disclose to you about following information over the past 12 months:
  • the categories of Personal Information we have collected about you;
  • the categories of sources from which the Personal Information is collected;
  • our business or commercial purpose for collecting or selling Personal Information;
  • the categories of third parties with whom we share Personal Information; and
  • the specific pieces of information we have collected about you.

To the extent that we sell your Personal Information within the meaning of the CPRA or disclose such information for a business purpose, you may request that we disclose to you:

  • the categories of Personal Information that we have collected about you;
  • the categories of Personal Information about you that we have sold within the meaning of the CPRA and VCDPA and the categories of third parties to whom the Personal Information was sold, by category or categories of personal information for each third party to whom the personal information was sold; and
  • the categories of Personal Information about you that we disclosed for a business purpose.
B. Right to Delete. You have the right to request that we delete Personal Information about you which we have collected from you. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
  • complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • debug products to identify and repair errors that impair existing intended functionality.
  • exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • comply with a legal obligation.
  • make other internal and lawful uses of that information that are compatible with the context in which you provided it.
  • Comply with Yamaha’s ability to make repairs covered under warranty or communicate recalls to consumers.
C. How to Submit a Request. You may request to exercise these rights by:
  • Submitting a request [link], or
    Calling us toll-free at 800-962-7926.
    You may only make a verifiable consumer request for access or data portability twice within a 12-month period.
D. Verifiable Request.
As required under applicable law, we take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. We may require you to provide information sufficient to allow us to reasonably verify you are the person about whom we collected personal information or an authorized representative and to describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We may limit our response to your exercise of the above rights as permitted under applicable law.
E. Agent Authorization.
You may designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. As permitted by law, we may require additional verification in response to a request even if you choose to use an agent. You may also make a verifiable consumer request on behalf of your minor child.
F. Right to Opt Out and Right to Opt In.
If you are 16 years of age or older, you have the right to direct us to not sell your personal information at any time (the “right to opt out”). We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to personal information sales may opt-out of future sales at any time.

Right to Nondiscrimination and Financial Incentives

Under CPRA and VCDPA, the consumer has a right not to receive discriminatory treatment by the business for the exercise of the privacy rights conferred by the CPRA and VCDPA. We will not discriminate against you because of your exercise of any of the above rights, or any other rights under the CPRA and CVDPA, including by:

  • denying you goods or services;
  • charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
  • providing you a different level or quality of goods or services; or
  • suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CPRA that can result in different prices, rates, or quality levels. Any CPRA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Do Not Track Disclosure

Our websites, apps and other online services are not designed to respond to “Do Not Track” requests from browsers.

Cookies

The Group’s websites and applications (the “Applications”) may generate cookies, web beacons, and other similar technologies. These enable us to provide you with an enhanced experience when you use the Applications and allow us to improve the Applications. For more details, please refer to the cookie policy [link].

Changes to this U.S. Privacy Policy

We reserve the right to amend this U.S. Privacy Policy at our discretion and at any time. When we make changes to this U.S. Privacy Policy, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

Contact Information

You may contact us with questions or concerns about our privacy policies or practices and your choices and rights under CPRA and VCDPA at:

Yamaha Motor Co., Ltd.
2500 Shingai, Iwata-shi, Shizuoka-Ken, 438-8501, Japan
dpo@yamaha-motor.co.jp

Please be aware that inquiries to this email address are limited to the questions and concerns mentioned above. If we receive an unrelated inquiry, we may not be able to reply.
The replies that we send to customers are intended to send to individual customers for the purpose of answering their inquiries. Please refrain from forwarding part or all of the replies for any other purposes.

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