Vitalizing the Organization and Maximizing Employees' Capabilities
To this point, I have been discussing key priorities for the year from a business perspective. However, in pursuing business operations, we must never forget CSR (Corporate Social Responsibility). The world demands companies be more than productivity-enhancing, profit-making entities; they must be beneficial to society. Our company not only stresses compliance, but also actively provides technologies products, and services that meet society's expectations for environmental preservation and other public interests. In addition, we make a variety of social contributions. By fulfilling our social responsibilities, I believe that we can build a foundation to grow as a company favored by both customers and society in general. I have reminded all management personnel and employees of our commitment to corporate social responsibility, and to remember that CSR is always our first prerequisite for doing business.
Finally, I recognize that the task of vitalizing the organization and maximizing employee capabilities is becoming increasingly important for us to survive in the global mega-competition. A company is the aggregate of its personnel's capabilities. In the coming years, we will focus on vitalizing the corporation by raising the capabilities of our employees. Needless to say, management personnel must take leadership and coordinate the efforts of the entire Yamaha Motor Group to achieve the goal. I believe we can and will make YAMAHA the most trusted emblem in the world, with the greatest emotional connection, in our unique Yamaha style. Now is the time for us to take the first step in our journey toward greater prosperity for the next 50 years.