Select year
Our Stories
01
1953-1955Entering the Motorcycle Market and Establishing Yamaha Motor Co., Ltd.
02
1955-1957Competitive Racing in Japan and Promoting the Yamaha Name
03
1958-1961Racing Overseas and Demonstrating Yamaha’s High Performance to the World
04
1958-1961Establishing Modern Research Facilities for Innovation in Quality and Technology
05
1958-1961From Land to Sea?Entering the Outboard Motor Business
06
1958-1961Developing Boats Made from New FRP Materials and Expanding the Marine Products Business Business
07
1956-1957Wholly Original YD1 Born of a Passion for Creation
08
1957-1959YDS1?First Full-Fledged Sport Model Produced in Japan
09
1961-1963Development of Autolube, a Breakthrough for 2-Stroke Engines
10
1965-1973Development of Autolube, a Breakthrough for 2-Stroke Engines
11
1967-1968Development of Autolube, a Breakthrough for 2-Stroke Engines
12
1965-1967Toyota 2000GT, from Trial Production to Manufacturing
13
1965-1969Birth of the Snowmobile
14
1962-1963Establishing the Yamaha Design for Sailboats and Motorboats
15
1962-1969All-Japan Road Race Championship and the World Grand Prix
16
1962-1969Yamaha Water-Skiing School and Boat License School
17
1968-1973Motorcycle Safety Promotion Activities
18
1977-1978Developing the Passol, a Ladies’ Bike
19
1969-1980Technological Revolution and Energy-Saving Engine Systems
20
1969-1979Technological Revolution and Energy-Saving Engine Systems
21
1977-1983Developing Bestselling Products
22
1984-1985World’s First DOHC 5-Valve Engine
23
1981-1990YZR500 Conquers the World Grand Prix
24
1988-1997Taking on Formula One?the Apex of Auto Racing
25
1986-1987Promoting Marine Operations and a Marine-Leisure Environment
26
1983-1990New Products for Foreign-Born Sports and Leisure
27
1976-1984Development of Industrial Robots and Market Expansion
28
1983-1990Development of the R-50 Industrial-Use Unmanned Helicopters
29
1990-1997Bestsellers Revitalize the Domestic Market
30
1990-2002Developing Advanced Technology Linking Humans and Machines Together
31
1996-1998Demand-Generating Marketing Activities
32
1998-1999Developing Outboard Motors in Response to Environmental Concerns
33
1995-1997Popularizing Boating Life with the SRV, a Boat for Beginners
34
1992-1995Taking on the Challenge of the World's Ultimate Yacht Races
35
1992-1995Developing the PAS-Harmony between Usability and Energy Conservation
36
1989-2002Developing the PAS-Harmony between Usability and Energy Conservation
37
1990-1999Products Worthy of the Yamaha Name in the Area of Public Welfare
38
1979-2001Developing Markets that Enrich People's Lives throughout the World
39
2001-2005 A New Generation of Motorcycles Born of Innovative Technologies and Concepts
40
2001-2005Commercializing Environmentally-Friendly, Electric Commuters
41
2000-2005Advance of 4-Stroke Engines in the Marine Business
42
1974-2005Establishing an Industry-Leading Position as a Comprehensive Pool Manufacturer
43
1997-2005Entering the Biotechnology Business with the Goal of Utilizing CO2 as a Resource
44
2000-2004Industrial-use Unmanned Helicopters Draw Attention as Solutions
45
2011-2013Increasing Utility Boat Production to Aid Recovery after the Great East Japan Earthquake and Tsunami
46
2006-2015Yamaha Motor Foundation for Sports Established as One of Yamaha’s 50th Anniversary Projects
47
2014-2015Yamaha Develops the “Tricity” for Markets Globally as Its First LMW Model
48
2010-2015Development of the Yamaha Clean Water Supply System for Emerging Markets
49
2015-2018Yamaha Factory Racing Team wins 4th Consecutive Suzuka 8 Hours
50
2015-2018Robotics Technology Speeds Up as Long-term Vision Set for 2030
51
2019-2023COVID-19 Pandemic Spreads Worldwide. Yamaha One Team Anti-infection Measures
52
2019-2023Environmental Plan 2050 Goals Re-evaluated, Aiming for Carbon Neutrality
53
2019-2023Taking on the Challenges of “New Fields of Business” by Aiming for New On-site Solutions
54