Yamaha Motor Group Global Privacy Policy
Our commitment to safeguarding your personal information
Yamaha Motor Co., Ltd. (the “Company”) and the Company’s group companies [ link ] (collectively, the “Group”, “we”, “us”, and “our”) aim to provide safe and high-quality products and services that exceed customer expectations in order to “offer new excitement and a more fulfilling life for people all over the world.”
In order to achieve this goal, we consider it important to know about our customers (“you”). Through the process of learning more about you, a key issue for us is to respect and reliably secure your privacy in order to fulfill our social responsibilities through fair and faithful business activities.
We endeavor to protect your privacy by conducting lawful, fair, and transparent processing, by ensuring accuracy, integrity, and recency of personal data, and by taking appropriate security measures among other means under this “Yamaha Motor Group Global Privacy Policy” (this “Privacy Policy”) as well as applicable laws and regulations.
This Privacy Policy applies to processing of your personal data that is conducted by companies within the Group that adopt this Privacy Policy. Reading this Privacy Policy will deepen your understanding with respect to the protection of your privacy within the Group.
In addition to, or separately from, this Privacy Policy, some companies, products, and services of the Group may set forth individual privacy policies that inform you about detailed information in relation to the processing of your personal data. In such cases, if any discrepancies arise between this Privacy Policy and any of those individual privacy policies, that individual privacy policy will prevail.
Customers to whom the regulations in any of the following countries or regions are applicable are requested to refer to the applicable privacy policy for that country or region.
- Japan
- “Handling of Customers’ Personal Information by Yamaha Motor Group in Japan”
- the European Economic Area (EEA)
- “Yamaha Motor Group EEA Privacy Policy”
- U.S.（incl. California and Virginia）
- “Yamaha Motor Group U.S. Privacy Policy”
1. Personal data obtained by the Group
Categories of personal data obtained by the Group are as follows:
- name, age, date of birth, gender, occupation, address, country of residence, and other information related to contact details, such as phone number, email address, and social media accounts;
- information related to products and services you have purchased (including products and services you intend to purchase) (including product serial number, details of product model, information regarding warranties, information regarding the status and use of products, location information, service history, and store of purchase);
- details regarding your opinions, requests, inquiries, and the other information provided by you;
- information related to an individual that is obtained or derived in connection with products and services (including work incidental to or in connection with those products and services) provided by the Group;
- information related to an individual that is obtained or derived in connection with investigations and various events conducted by or in relation to the Group;
- other information related to an individual that is obtained or derived in order to achieve “2. Purpose of use of personal data”; and
- information on categories for which the Group provides separate notice.
Personal data obtained by the Group includes information directly provided by you to the Group, information provided through a third party, such as counterparties, contractors, business partners, and social media providers (including Google and Apple), and information provided through products and services provided by the Group. Such information might be used in a combined form within the scope of “2. Purpose of use of personal data.”
2. Purpose of use of personal data
Your personal data obtained by the Group will be used for the following purposes:
- For providing Group products and services including supplemental related services (Depending on the service and/or product, location and vehicle information may be collected).
- Ensure smooth facilitation of a product or service which may involve sharing of your personal data within the Group.
- For collecting and conducting data analysis of market information for purposes of research, development and improvement of the quality and variety of our Group products and services.
- For responding to inquiries, requests, and complaints.
- For sharing marketing information on new and existing Group products and services, and invites to events and campaigns held in association with our Group.
- For fulfilling contractual obligations.
- For responding to data rights requests.
- For ensuring protection and safety of property and rights.
- For protecting network and information asset (such as by access control and log acquisitions).
- For establishing, exercising, or defending against legal claim.
- For compliance with applicable laws and regulations.
- For purposes of use for which separate notice is provided upon collection of your personal data.
If post-collection of your personal data, we make changes in the scope and details of its purposes of use, we will take action as required per applicable laws and regulations.
Separately from the details stated in “3. Sharing your personal data”, your personal data may be converted into a form whereby an individual is unable to be identified and then shared within the Group as statistical or aggregated data, regardless of the purpose of use.
3. Sharing your personal data
We do not disclose or provide your personal data to a third party, unless:
- we have already informed you about such disclosure or provisions;
- we have received your consent to disclose your data to the scope of third parties specified;
- the disclosure is required per requirements under applicable laws and regulations.
We may also share your personal data within the Group to the extent necessary to achieve the purpose of use that you were notified of in advance.
We provide your personal data to the following third parties. If it is necessary to provide your personal data to a third party other than those provided below, we will individually inform you to that effect.
Contractors
In providing products and services to you, we may engage contractors (including vendors, service provides, suppliers, contractors or agents) to perform all or part of our duties and may provide personal data to the extent necessary to achieve the purpose of use. When doing so, we will take necessary and appropriate measures in accordance with applicable laws and regulations. Specifically, it shall be made clear that contractors may only use the personal data we disclose exclusively to provide their respective contracted services to us in the agreement, and/or through other appropriate means.
Business partners and counterparties
In providing products and services to you, we may, to the extent necessary to achieve the purpose of use, provide your personal data to the following entities after giving you prior notice: our business partners, such as product development and sales services providers, IT and software development service providers, various manufactures, and co-researchers; and counterparties, such as agencies and dealers.
Also, in dealing with your inquiries, requests, or the like, under certain circumstances where it is difficult for us to obtain your prior consent, we may share your personal data with business partners and counterparties to the extent necessary to achieve that purpose.Legal or regulatory authorities, and professional advisors
We may also share or disclose your personal data with government authorities, regulatory agencies, law enforcement officials, and our professional advisors, if required for the purposes we have told you about, if mandated by law, or if required for the legal protection of our legitimate interests in complying with applicable laws and regulations.
4. Transfer of personal data abroad
As we are engaged in business activities on a global scale, we may transfer your personal data to a country or region that do not have personal data protection laws or regulations equivalent to the country or region you reside in or are located. When transferring your personal data abroad, we will take appropriate measures in accordance with provisions set forth in applicable laws and regulations.
5. Retention period
We will store your personal data for the period necessary to fulfill the stated purposes of use and/or as required by applicable laws and regulations.
6. Your choices
It is your choice if you wish to participate or receive a particular service, and when laws and regulations require it, any collection and processing of your personal data shall be subject to your consent (opt in consent). You are not obligated to provide us with your personal data, however we may not be able to provide a particular service to you, depending.
7. Logging in from social media accounts
Some services provided by the Group adopt functions that enable users to log in by using their social media (including Google and Apple) accounts. When you use those functions, we may request your permission to use your social media account information, which includes name and email address, and you will be able to utilize our services using those functions if you grant that permission. You may at any time remove your account from the applicable services of the Group and withdraw your approval from your social media accounts.
Please note that if you use a social media account to log in to our services, it is possible that the social media provider will process information related to you, such as use of applications provided by the Group, and the Group will not be liable for that processing of your information. For details on information related to you that is processed by each social media provider, please refer to each social media provider’s privacy policy.
8. Processing of children’s personal data
With respect to a child’s personal data, we will obtain consent from statutory agents, such as a person with parental authority over that child, and take other necessary steps in accordance with applicable laws and regulations.
9. Cookies
The Group’s websites and applications (the “Applications”) may generate cookies, web beacons, and other similar technologies. These enable us to provide you with an enhanced experience when you use the Applications and allow us to improve the Applications. For more details, please refer to the cookie policy [link].
10. Security
We have established a management system pertaining to personal data protection and appropriately take organizational, physical, and technical safety management measures in order to prevent unauthorized access to personal data, prevent personal data loss, destruction, tampering, leakage, and the like, and otherwise to safely manage personal data. Also, we are aware of the importance of personal data protection and appropriately take personal safety management measures, which includes making efforts to provide educational and awareness campaigns regarding personal data protection for officers, employees, and the like who process personal data.
11. Your rights
We recognize you have rights to your data including right to know, access, correct, transfer, restrict, object(opt-out), portability and/or deletion of your data. We shall faithfully and appropriately deal with your exercise of rights in accordance with the provisions set forth in applicable laws and regulations.
For rights related requests and inquiries, please contact us at the details below.
Contact address:
Yamaha Motor Co., Ltd.
Legal Strategy Division,
2500 Shingai, Iwata-shi, Shizuoka-ken, Japan, 438-8501
dpo@yamaha-motor.co.jp
When you contact us, please inform us of your contact details, including your name, address, phone number, and email address, so that we can accurately respond to your requests. We may contact you if any details sent by you are unclear. We may not be able to respond to you if we are not able to confirm such details.
12. Privacy related inquires
Yamaha Motor Co., Ltd.
Legal Strategy Division,
2500 Shingai, Iwata-shi, Shizuoka-ken, Japan, 438-8501
dpo@yamaha-motor.co.jp
If you have any general queries or concerns regarding privacy, you are welcome to reach us at the contact details listed above.
Please be advised that messages sent to you are intended for you, and you only. Our response may vary depending on individual circumstances, and we ask customers to please refrain from uploading it onto social media platforms and/or forwarding it to others.
13. Revision of this Privacy Policy
We may amend, revise, add to, or delete the contents of this Privacy Policy due to changes to the specifications, operations and/or applicable laws and regulations. If there are significant changes to this Privacy Policy, we will inform you to that effect on this page.
Last updated : January 1, 2025
