Revs your Heart ―
We create exceptional value and experiences
that enrich the lives of customers and everyone
who comes into contact with Yamaha.
Inspired by this slogan, we aim to be a unique company
that continues to achieve dynamic milestones.
We provide products that support personal mobility,
and are connecting with the future through activities that are in harmony
with the environment, as we fulfill our social responsibility.
Things we can do for society.
Things that only Yamaha Motor can do.
Working one step at a time,
we believe we can clear the way for a better future.
Photograph by Shinichi Kuno/JICA
A spirit of challenge ―
Deeply ingrained in each employee,
this spirit is our driving force,
as we aim to share Kando* with people around the world.
* Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.