Yamaha Motor Revs Your Heart

Design

Good Design Award

Introducing products that have won Good Design Award.

2024

Fishing Boat

YFR330
YFR330

This outboard-powered fishing boat was created with UX design for anglers in mind for every part of the trip - from boarding to docking - for more rewarding outings. Besides its cruising speed, comfort, and stability when stopped, the deck layout is ready for group fishing trips and the various steering aids make the captain's job easier, providing memorable and fun-filled angling experiences.


Motorcycle Safety & Promotion

Yamaha Riding Academy(YRA)
Yamaha Riding Academy(YRA)

A motorcycle safety instruction and promotion program run since 1968 to help riders learn the proper skills for safer motorcycling. Based on a "Develop, Educate, and Connect" philosophy, course content has grown to suit changing riding environments and focusing on instructor training ensures sustainable and effective instruction. The YRA helps users of all walks of life enjoy safer motorcycling.

2023

Motorcycle related

Yamaha motor LAB for R7
Yamaha motor LAB for R7

A co-creation community between fans and manufacturers, limited to the highly hobbyist YZF-R7 motorcycle. Fans can interact directly with active developers on a daily basis, and through co-creation of products, etc., an unprecedentedly close relationship is designed. In addition to holding various events, we are releasing completely made-to-order exterior kits and other products that enable participation in priceless customer experiences.


Agricultural drone

YMR-Ⅱ
YMR-Ⅱ

A high-performance drone that contributes to efficiency and labor savings, as well as data-based growth management to address issues such as labor shortages and productivity improvement in the agricultural industry. Equipped with automatic navigation and takeoff/landing functions that even beginners can easily handle, as well as safe and secure security functions, it contributes to the modernization of agriculture. Its main features include stable flight performance, lightweight and compact design for convenient storage and transportation, and a highly versatile and expandable airframe etc.

2022

The innovative electric boat propulsion system

HARMO
GOOD DESIGN BEST100
HARMO

HARMO is a platform for next-generation boat control systems and consists of an eco-friendly electric propulsion unit, a remote control box for thrust inputs, a joystick for intuitive operation, and more. With its green operation and easy-to-use controls, HARMO offers “low-speed mobility on the water” as a new value by making the cruising experience more comfortable as well as more enjoyable.


Electric Trial Bike

TY-E2.0
TY-E2.0

This working prototype for trials competition, which demands incredible vehicle maneuverability and versatility, was created as part of R&D into a new approach for developing EVs that can offer more fun than their ICE counterparts. Featuring a sophisticated electric powertrain control system and high-capacity battery, the TY-E 2.0 will battle gasoline models in the FIM Trial World Championship.


Automated transport service

eve auto
eve auto

Automated transport with small EVs is expected to play a greater role in industrial settings and the eve auto service is addressing the chronic labor shortages worksites face. It is easy to implement and operate for “automation starting today”with a vehicle design ready for automated or manned operation, powerful towing/load capacities, and traveling indoors or outdoors between factory buildings.

2021

Motorcycle

YZF-R7
YZF-R7

The YZF-R7 is the latest addition to Yamaha‘s R-Series of supersport models and offers the excitement unique to the category and the R-Series ownership experience to a larger, more varied demographic of motorcyclists around the world. Retaining the existing platform’s key components for excellent performance, the R7 delivers a fun ride and heightens pride of ownership at an affordable price point.


Electrically Power-assisted Bicycle

YDX-MORO Pro
YDX-MORO Pro

This e-Bike was created for conquering off-road terrain under the concept of providing a fun, exciting and extraordinary riding experience. To that end, it was developed with an electric power assist optimized for mountain biking and a unique design emphasizing Yamaha as a motorcycle manufacturer. The YDX-MORO Pro stands as a new proposal for exciting recreational sport for a carbon-neutral age.


Unmanned Systems

Forest Survey Service
Forest Survey Service

Pairing our industrial-use unmanned helicopters with a LiDAR system, we developed a new method of aerial measurement and analysis to capture and visualize precise data for large-scale forests, long considered a challenge. This data promotes better forestry management and preservation, and aids in disaster prevention, smart forestry and resource circulation toward creating a carbon-neutral society.


Marina Clubhouse

Yamaha Marina Lake Hamana New Clubhouse
Yamaha Marina Lake Hamana New Clubhouse

This 50th year renovation project sought to create the ultimate marina and a new landmark for Lake Hamana. Besides matching the surrounding scenery, the clubhouse features a modern exterior, beautiful appointments inside and out, spaces for meetings and communication, easy coordination with nearby facilities, disaster readiness that blends architectural appeal with civil engineering, and more.

2020

Motorcycle

TRICITY300
TRICITY300

This three-wheeled 300cc commuter model for global markets employs Yamaha’s proprietary LMW design and was developed to be the “Smartest Way to Commute” under a design concept of “Your Right-Hand” (for supporting your work/business), featuring front-end confidence, reliability, maneuverability and a high-quality ride to make trips between the suburbs and downtown more convenient and comfortable.

2019

Motorcycle

SR400 40th Anniversary Edition
SR400 40th Anniversary Edition

Since its launch in 1978, the SR400 remains a timeless favorite for its simple, beautiful design, pulsing single-cylinder engine, kickstarter and more. With this 40th anniversary model, we sought to carry on the SR’s key traits but also innovate based on an “Over the Classic” design theme, including detail decorative elements and painting/finishing techniques from musical instruments.

2018

Motorcycle

NIKEN
NIKEN

The NIKEN is a large-displacement Leaning Multi-Wheeler (LMW) powered by a liquid-cooled in-line 3-cylinder engine. Its LMW technology reduces the effects of changing ride environments and inspires front-end confidence when cornering. Taking advantage of the unprecedented front suspension that pairs the 15-inch front wheels with dual-tube inverted forks mounted to the outside of the wheels, the body design visually accentuates the machine’s sporty performance.


Saloon Cruiser

EXULT43
EXULT43

The EXULT 43 premium yacht is aimed at marine enthusiasts looking to enjoy a wide range of leisure activities on the water, from cruises to overnight marina stays. Its silhouette—recognizable at a glance on the open water—is the design’s standout feature. Each of the interior cabin appointments was made with minute attention to detail in a pursuit of beauty and the finest craftsmanship to give onboard areas an air of luxury.


Outboard Engine

F425A
F425A

Pumping out 425 horsepower, the F425A is the most powerful model in Yamaha’s 4-stroke outboard lineup. We sought a design that would maximize the advantages of that power, focusing on the smallest details for everything from the top cowl to the propeller. Also, as an exterior design “accent” for the boat it’s mounted on, we aimed to create an elegant yet dynamic styling worthy of the ultimate outboard and Yamaha’s flagship model.


Electrically Power-assisted Bicycle

YPJ-XC
YPJ-XC

The YPJ-XC is an electric mountain bike (eMTB) aimed at serious riding enthusiasts and combines the chassis performance of a full-fledged mountain bike with a powerful and responsive electric power assist. From a styling standpoint, the drive unit and battery pack take up considerable space, so striking a balance with their shapes and the layout brings a sense of unity to the frame’s overall form that results in a simple design with rugged functionality.


Industrial Drone

YMR-08
YMR-08

The YMR-08 is a remote-operated industrial-use drone developed primarily for airborne agricultural pest control. To answer the needs of small or suburban farms, it features a lightweight carbon fiber fuselage and eight rotors powered by an electric motor for quieter operation than a conventional engine. The exterior and individual parts were designed in an ardent pursuit of functional beauty that would please the eye of farmers and spray operators.


Snow Blower

YSF Series
YSF Series

The YSF Series of compact snow blowers for home use features Yamaha-exclusive designs for quiet operation. Enclosing the engine with shielding plates and the special routing and construction of the intake/exhaust system lowers noise levels. Solid performance, numerous features and great durability complete the package. Its friendly appearance inspires fondness in the users that rely on them in their daily lives.


Cell Picking & Imaging System

CELL HANDLER™
CELL HANDLER™

The CELL HANDLER automates part of the evaluation process for developing new medicines etc., which involves image capture of specific cells, screening and selection, picking and placing them on individual microplates with high accuracy and then compiling the data. Researchers normally perform this delicate process entirely by hand, but Yamaha Motor leveraged its expertise in surface mount technology to automate the process for both increased speed and precision.

2017

Sport Commuter

TMAX530
GOOD DESIGN BEST100
TMAX530

The TMAX530 is a sport scooter that is used in a variety of ways, from city commuting on weekdays to recreational rides out of town on the weekends. The standout feature is its sporty ride and handling akin to a sport bike combined with the equipment and functionality of a scooter aimed at comfortable mobility—two often conflicting qualities.


Motorcycle

MT-10
MT-10

This sport bike features a powerful engine with unique character, agile handling and innovative styling. As the flagship of Yamaha’s globally marketed MT Series, the MT-10 has the performance and functions for a wide range of uses, from navigating city streets to highway cruises and long-distance touring. It employs the latest technologies for its electronics systems, etc., and sports the versatility to perform well in a variety of motorcycling roles.


Scooter

XMAX 300
XMAX 300

This is the successor to the XMAX 250, a model long popular in Europe praised for not only being comfortable and practical when commuting and getting around town but also for its fun ride and sporty styling. As the mid-class entry in Yamaha’s MAX Series of sport scooters, a category pioneered by Yamaha in 2001, the 300cc XMAX is sold in markets like Europe and Taiwan while a 250cc version is sold in countries like Indonesia and Turkey.


ROV

YXZ1000R SS
YXZ1000R SS

Recreational Off-highway Vehicles (ROVs) are popular in North America for off-road driving through wildlands, deserts, forests and the like. The base YXZ1000R model was specifically designed for sporty driving with its low, forward-angled styling, chassis with a low-set center of gravity, tight cockpit layout envisioning aggressive driving and more. Adding to the package, this “Sport-Shift” (SS) version removes the clutch pedal by pairing an automatic clutch to the 5-speed transmission, and adopting paddle shifters to enable gearshifts without taking the hands off the steering wheel.


Fishing Boat

DFR-33
DFR-33

This next-generation mid-sized sport fishing boat comes outfitted to answer the diversifying needs of today’s anglers. In a fusion of functionality and styling that embodies Yamaha boat DNA, the DFR33 boasts various functions and equipment designed with consideration for those who enjoy cruising with family and friends.


Personal Watercraft

GP1800
GP1800

This personal watercraft was specifically designed for all-out speed and targets users that enjoy racing or the highest levels of performance. The GP1800 boasts a hull made of our ultra-light NanoXcel2 material and optimized for sporty riding, and mounts a supercharged 1,812cc engine—Yamaha’s most potent PWC powerplant. It also features the revolutionary RiDE system for intuitive deceleration, neutral and reverse, plus steering control during deceleration. Along with electric trim, an ergonomically designed seat and more, the GP1800 was comprehensively designed and fine-tuned for speed.

2016

Motorcycle

XSR900
GOOD DESIGN BEST100
XSR900

For developed markets that have an established culture of enjoying motorcycles as a hobby, the XSR900 was designed targeting riders who prefer a bike with a more traditional look and style. With its attractive new combination of a simple, "retro" exterior design and modern performance through state-of-the-art technology, this model offers both pride of ownership and a genuinely fun motorcycling experience.


Commuter Vehicle

GEAR
GOOD DESIGN LONG LIFE DESIGN AWARD
GEAR

This business-use scooter was developed to answer the growing and diversifying needs for light commercial deliveries in urban areas. Its ease of use and functionality have made it a popular solution, with its adaptability for use across a wide range of businesses, easy-to-load luggage decks at the front and rear, damage-resistant body panels, and effective lighting that is also easy to replace. Including its 2007 model update, the GEAR has been in the lineup for 22 years.


Boat

SR320FB
SR320FB

The SR320FB is the first sport cruiser in Japan to feature the Helm Master fully integrated boat control system as standard equipment, which enables intuitive boat control via a single joystick. In addition to its beautiful form, the twin outboard motors bring excellent cost-of-ownership, eco-friendliness, serviceability and space efficiency. With plenty of onboard space, luxury interior appointments and easy operation, the SR320FB makes the boating life more user-friendly.


Electrically Power-assisted Bicycle

YPJ-R
YPJ-R

The YPJ-R combines the lightness and excellent performance of a road bike with the advantages of an electric power-assist. It moves away from the orientation of conventional electrically power-assisted bicycles being utilitarian and convenient, and instead shifts the focus to recreation and enjoyment. The YPJ-R offers a way to enjoy road biking like never before, both for young people with a strong interest in cycling and for users who want to comfortably enjoy mid/long-distance riding.


Electrically Power Assisted Wheelchair (Concept model)

&Y01
&Y01

&Y01 (Andy 01) is a working concept model co-created by Yamaha Corp. and Yamaha Motor designers with an image of a white yacht sailing through the waves. A JW Swing electric wheelchair mounts a TLF (Thin, Light, Flexible) Speaker shaped like a boat’s sail or a musical note’s flag on the back, and slim percussion instruments on the wheels to create the new experience of "riding a musical instrument."

2015

Sport Boat

242 Limited S
GOOD DESIGN BEST100
242 Limited S

This boat is Yamaha’s top-of-the-line jet-propulsion Sport Boat model. With a newly designed hull and an articulating keel, the boat has improved straight-line stability and handling. Features like a new digital display system add greater convenience and enjoyment. The result is a boat that offers the fullest enjoyment of the North American style of marine leisure, including everything from cruising and towing for watersports to spending time relaxing onboard at the dock.


Motorcycle

YZF-R1
YZF-R1

The market-leading YZF-R1 1,000cc supersport model has been completely redesigned with a new focus primarily on riding on a racetrack. It features a new high-performance engine, electronic control systems employing a six-axis attitude sensor unit and a chassis using magnesium and aluminum parts throughout, all combining to achieve an incredible level of performance. The exterior design has improved aerodynamics and also adds new individuality to the model's appearance.


Smartphone Application

RevTranslator
RevTranslator

This is the world’s first smartphone application that translates engine sounds into human language. By selecting one of the six personalities in the app and recording the engine sound, the app translates the sound into over 100 million realistic and unique combinations of spoken lines. The engine’s translated "emotions" and spoken lines vary depending on the engine sound, the time of day and the weather. The app was developed under Yamaha’s "Revs your Heart" Brand Slogan.


Smartphone Application

SmartRiding
SmartRiding

This application makes use of a smartphone’s various sensors and GPS function to evaluate riding skill. It not only brings more fun to a ride but also helps improve the rider’s skills. With the app running on a phone fitted to a motorcycle smartphone holder and the bike being ridden, it evaluates the rider’s skills in each corner and assigns a score while also rating the rider’s overall ability. The rider can later get advice and view recorded ride footage.


Pool

Yamaha FRP Pools
GOOD DESIGN LONG LIFE DESIGN AWARD
Yamaha FRP Pools

Yamaha Motor built and marketed Japan’s first all-FRP (fiber reinforced plastic) swimming pool in 1974. Since then, Yamaha has made full use of FRP’s advantages as a light, strong, watertight, weatherproof and highly durable material. To date, Yamaha has designed and built more than 40,000 pools, ranging from small pools to full-size competition pools. The first 25-meter pool that Yamaha built and installed at an elementary school in Japan 36 years ago is still in use today.

2014

Power Assist Wheelchair

JW Swing
GOOD DESIGN GOLD AWARD / GOOD DESIGN BEST100
JW Swing

This electrically power assisted wheelchair is designed to be lightweight, compact and smart in function and styling.


Motorcycle

MT-07
GOOD DESIGN BEST100
MT-07

The MT-07 is a motorcycle that blends fun riding and fashionable styling that turns heads on urban streets, while also providing value for money. Featuring an engine that is both powerful yet easy to handle for daily use, as well as being lightweight, slim, compact, and stylish, the MT-07 offers excellent handling as well as premium feel.


Automatic Commuter

TRICITY
TRICITY

The TRICITY is a 125cc city commuter which features a double front wheel configuration. Employing Yamaha Motor's unique LMW mechanism, in which the front two wheels tilt in sync with the vehicle body while turning, each wheel has independent suspension and link mechanisms, which together with the optimized front-rear weight balance provide a comfortable ride and a new dimension in riding enjoyment.


Unmanned Helicopter for Industrial Use

FAZER
FAZER

This industrial unmanned helicopter "FAZER" is mainly utilized for agriculture.


Technical Assistance for Boatbuilding

A project to transfer Japanese manufacturing technology and enable the domestic construction of fishing boats in Mauritania.
A project to transfer Japanese manufacturing technology and enable the domestic construction of fishing boats in Mauritania.

A FRP fishing boat manufacturing technology transfer project run in response to a request from the Mauritanian government.

2013

Water Purification System

YAMAHA CLEAN WATER SUPPLY SYSTEM
GOOD DESIGN GOLD AWARD / GOOD DESIGN BEST100
YAMAHA CLEAN WATER SUPPLY SYSTEM

Water purification equipment for use by people in developing nations without adequate drinking water-based on the natural water purification mechanism known as "slow filtration."


Motorcycle

XP500 TMAX
XP500 TMAX

A sports scooter designed to offer the convenience of a sporty commuter bike as well as to create a unique impression.


Motorcycle

XVS950CU BOLT
XVS950CU BOLT

This sports bike’s simple styling and smooth running raise the bar for all other cruiser bikes.


Motorcycle Accessory

Euro Box
Euro Box

The top case and the peripheral goods for mounting on a motorcycle that match the design and color variations of the vehicle.


Pool

GRANSCINA
GRANSCINA

A gel coat with a beautiful stone grain pattern that creates a sense of luxury. A step up from ordinary swimming pools, this FRP flat pool is designed for aquatic exercise.

2012

Motorcycle

SR400
GOOD DESIGN LONG LIFE DESIGN AWARD
SR400

A long-selling model, first released in 1978.


Commuter Vehicle

Xenter 125
Xenter 125

A large-wheel-diameter scooter (16 inches, front and back) designed to offer convenience, comfort, and reliability for use around town-principally aimed at the European market.


Boat

SR310
NYTRO

A sports cruiser designed to offer outstanding speed, comfort, and accommodations.

2011

Boat

SR-X
SR-X

A fishing boat designed to strike the best possible balance between design aesthetics, performance, functionality, specifications, and price.


Leasing system for public agencies and private enterprises

PASCRU
PASCRU

A system for companies and government agencies that packages power-assisted (PAS) bicycles, the maintenance of the bicycles, and comprehensive insurance coverage.

2010

Commuter Vehicle

EC-03
GOOD DESIGN LIFE-SCAPE DESIGN AWARD
EC-03

A modern, stylish, clean commuter vehicle that runs entirely on electricity and emits no exhaust fumes.


Boat

EXULT 36 Sports Sloon
EXULT 36 Sports Sloon

A top-flight saloon cruiser that boasts first-class accommodations, innovative yet refined styling, and smooth maneuverability.

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