China

China

In 2023, YMSM (China) began organizing the YRA（Yamaha Riding Academy）activities. We aim to help customers become more safety-conscious and learn how to ride properly, so that they will continue to ride Yamaha for a long time. A total of 17 YRA activities were held in 2023, with 263 users participating. The training content mainly focuses on basics, and the "small class system" teaching method allowed to enable users to experience the correct, safe, practical, and happy riding style firsthand. Through safety education, we will continue to maximize customer enjoyment of motorcycle life and fulfill our social responsibility of safeguarding customer safety.