Yamaha Motor and John Deere Enter into a Collaboration Agreement - Through Joint Development and Mutual Supply in the ROV Segment, the Companies Aim to Explore Further Collaboration Opportunities -
October 7, 2026
IWATA, October 7, 2026 - Yamaha Motor Co., Ltd. (Tokyo: 7272) today announced that it has entered into an agreement with Deere & Company ("John Deere") to advance joint development and mutual supply initiatives in the recreational off-highway vehicle (ROV) segment. This collaboration will strengthen the long-term relationship between the two companies and establish a foundation for future collaboration opportunities.
Yamaha Motor and John Deere have strengthened their relationship through collaboration in the Low-Speed Mobility (LSM) business.
Under this collaboration, Yamaha Motor and John Deere will combine Yamaha's expertise in powertrain and vehicle design with John Deere's vehicle development capabilities, U.S. manufacturing expertise, and customer insights to jointly develop ROV products that leverage the strengths of both companies.
John Deere is one of the world's leading manufacturers of agricultural and construction equipment. The company brings advanced vehicle development capabilities, manufacturing expertise, and a broad customer base around the world. Like Yamaha Motor, John Deere is committed to quality, innovation and creating value for customers.
Through this collaboration, Yamaha and John Deere will retain their respective brands, dealer networks, sales channels, and customer relationships while leveraging their combined resources and expertise to accelerate innovation. Together, the two trusted global brands aim to deliver products that meet evolving customer needs, enhance customer experiences, and bring greater value to the marketplace. In particular, the companies aim to address a broader range of customer needs in the growing utility segment of the ROV market, where comfort and work capability are increasingly important, while expanding market opportunities and driving business growth.
■ Deere & Company
Representative: John C. May, Chairman and Chief Executive Officer
Headquarters: One John Deere Place, Moline, Illinois 61265, U.S.A.
Founded: 1837
Business Activities: Development, manufacture, and sale of agricultural, construction, and forestry machinery, as well as turf management equipment; and provision of related financial services
URL:https://www.deere.com
Yamaha Motor and John Deere have strengthened their relationship through collaboration in the Low-Speed Mobility (LSM) business.
Under this collaboration, Yamaha Motor and John Deere will combine Yamaha's expertise in powertrain and vehicle design with John Deere's vehicle development capabilities, U.S. manufacturing expertise, and customer insights to jointly develop ROV products that leverage the strengths of both companies.
John Deere is one of the world's leading manufacturers of agricultural and construction equipment. The company brings advanced vehicle development capabilities, manufacturing expertise, and a broad customer base around the world. Like Yamaha Motor, John Deere is committed to quality, innovation and creating value for customers.
Through this collaboration, Yamaha and John Deere will retain their respective brands, dealer networks, sales channels, and customer relationships while leveraging their combined resources and expertise to accelerate innovation. Together, the two trusted global brands aim to deliver products that meet evolving customer needs, enhance customer experiences, and bring greater value to the marketplace. In particular, the companies aim to address a broader range of customer needs in the growing utility segment of the ROV market, where comfort and work capability are increasingly important, while expanding market opportunities and driving business growth.
■ Deere & Company
Representative: John C. May, Chairman and Chief Executive Officer
Headquarters: One John Deere Place, Moline, Illinois 61265, U.S.A.
Founded: 1837
Business Activities: Development, manufacture, and sale of agricultural, construction, and forestry machinery, as well as turf management equipment; and provision of related financial services
URL:https://www.deere.com
