Announcement Concerning the Relocation of Our U.S. Subsidiary and the Sale of Fixed Assets
February 26, 2026
IWATA, February 26, 2026 - Yamaha Motor Co., Ltd. (Tokyo: 7272) has decided to relocate its U.S. group company, Yamaha Motor Corporation, U.S.A. ("YMUS"), currently located in Cypress, California, to Kennesaw, Georgia. This relocation will be happening, by function, over the period from the end of 2026 until the end of 2028.
In connection with this relocation, the Company has also decided to proceed with the sale of all fixed assets owned by YMUS in Cypress, including land, offices and warehouses.
This initiative is positioned as one of the Company's key measures aimed at improving asset efficiency and enhancing profitability in the United States.
The Cypress facility has served as the headquarters of YMUS for approximately 50 years, since Yamaha Motor Co., Ltd. acquired the land in 1978 and established the office in 1979.
However, in response to changes in the Company's business focus within the U.S. market, the Marine Business were relocated to Kennesaw in 1999 to serve the customer better, and Motorsports Business were relocated to Kennesaw as well in 2019.
As a result, the Cypress facility currently primarily houses corporate functions and the Financial Services business. The total site area is approximately 25.1 acres (approximately 102,000 square meters).
In connection with the sale of these assets, the Company plans to utilize a sale-and-leaseback arrangement for a certain period in order to ensure business continuity and to facilitate a smooth relocation to Kennesaw.
Details such as the sale price, purchaser, and timing of the transaction are currently under review.
Yamaha Motor Co., Ltd. is undertaking structural reforms aimed at improving the profitability of its U.S. operations in response to cost increases resulting from U.S. tariffs and changes in the market environment.
In addition to implementing cross-business cost reduction initiatives, the Company seeks over the medium to long term to build a profit structure that is not solely dependent on top-line growth, thereby transforming itself into a more resilient and robust organization capable of adapting to change.
■ Overview of Yamaha Motor Corporation, U.S.A.
In connection with this relocation, the Company has also decided to proceed with the sale of all fixed assets owned by YMUS in Cypress, including land, offices and warehouses.
This initiative is positioned as one of the Company's key measures aimed at improving asset efficiency and enhancing profitability in the United States.
The Cypress facility has served as the headquarters of YMUS for approximately 50 years, since Yamaha Motor Co., Ltd. acquired the land in 1978 and established the office in 1979.
However, in response to changes in the Company's business focus within the U.S. market, the Marine Business were relocated to Kennesaw in 1999 to serve the customer better, and Motorsports Business were relocated to Kennesaw as well in 2019.
As a result, the Cypress facility currently primarily houses corporate functions and the Financial Services business. The total site area is approximately 25.1 acres (approximately 102,000 square meters).
In connection with the sale of these assets, the Company plans to utilize a sale-and-leaseback arrangement for a certain period in order to ensure business continuity and to facilitate a smooth relocation to Kennesaw.
Details such as the sale price, purchaser, and timing of the transaction are currently under review.
Yamaha Motor Co., Ltd. is undertaking structural reforms aimed at improving the profitability of its U.S. operations in response to cost increases resulting from U.S. tariffs and changes in the market environment.
In addition to implementing cross-business cost reduction initiatives, the Company seeks over the medium to long term to build a profit structure that is not solely dependent on top-line growth, thereby transforming itself into a more resilient and robust organization capable of adapting to change.
■ Overview of Yamaha Motor Corporation, U.S.A.
