Yamaha Motor Acquires German Automotive Parts Manufacturer's e-Kit Business Subsidiary - Establishing a new company in key market of Europe to expand business -
March 31, 2025
IWATA, March 31, 2025 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announces that it has signed an agreement with German automotive parts manufacturer Brose to acquire its bicycle drive unit (e-Kit) business subsidiary. This acquisition is premised on the acquisition of the clearances, permits, etc., required by competition laws and other regulations and is scheduled to be completed by June 2025. In conjunction with this acquisition, Yamaha Motor eBike Systems (hereinafter "YMESG"), which was newly established this month in Germany, will begin operating in June and aim to build market presence and expand the business.
Brose is a German automotive parts manufacturer specializing in door systems, electric motors, and other devices. It has been manufacturing and selling bicycle drive units since 2014.
Yamaha Motor will leverage Brose's e-Kit development capabilities to further strengthen the planning and development of new products. At the same time, establishing a development base in Europe is how the Company aims to quickly grasp market needs, build an operation that can respond swiftly to local customer demands, acquire new customers, and improve procurement capabilities within the key European market. Additionally, by utilizing Brose's extensive service network of over 600 locations, the Company will strengthen its after-sales service capabilities for customers.
The Company has positioned the electrically power-assisted bicycle business, which is expected to see long-term growth, as a strategic business in the new Medium-Term Management Plan (2025-2027) announced in February 2025. This acquisition is part of the Company's efforts to establish a unique position for competitiveness and achieve the business growth outlined in the new Medium-Term Management Plan.
Brose is a German automotive parts manufacturer specializing in door systems, electric motors, and other devices. It has been manufacturing and selling bicycle drive units since 2014.
Yamaha Motor will leverage Brose's e-Kit development capabilities to further strengthen the planning and development of new products. At the same time, establishing a development base in Europe is how the Company aims to quickly grasp market needs, build an operation that can respond swiftly to local customer demands, acquire new customers, and improve procurement capabilities within the key European market. Additionally, by utilizing Brose's extensive service network of over 600 locations, the Company will strengthen its after-sales service capabilities for customers.
The Company has positioned the electrically power-assisted bicycle business, which is expected to see long-term growth, as a strategic business in the new Medium-Term Management Plan (2025-2027) announced in February 2025. This acquisition is part of the Company's efforts to establish a unique position for competitiveness and achieve the business growth outlined in the new Medium-Term Management Plan.
Brose e-Kit
